Advertising Standards Bureau Review of Operations 2014 | Page 97

Initiative Administration Committee
Committee specified in Part 4 of the Initiative,
which oversees the management of the Initiative.

4. Initiative administration

(d) Liaising with key stakeholders including the
Advertising Standards Bureau

Initiative Administration Arrangements

Initiative Administration Manager
Employee of the AFGC responsible for the
management of the Initiative.

4.1. The AFGC Board has ultimate responsibility
for the administration of the Initiative including
its purpose, effective management and reporting
to stakeholders. The Initiative Administration
Manager coordinates the management of the
Initiative, with the assistance of the Initiative
Administration Committee. The processes are
described below and outlined in Figure 1.

(e) Coordinating the review of uptake and
effectiveness of the Initiative

Medium
Television, radio, print, cinema, internet sites
QSR Initiative
The AFGC’s Quick Service Restaurant Initiative
for Responsible Advertising and Marketing
to Children.
Signatory
Any company who has agreed to be bound by
this Initiative and has submitted their Company
Action Plan to AFGC.

Initiative Administration Manager

(f ) Coordinating compliance
monitoring arrangements
(g) Providing strategic advice to the AFGC
Board on the value of the Initiative
to industry
(h) Coordinating periodic reviews of the
functions of the Initiative and amendments
as required
(i) Supporting the functions of the Initiative
Administration Committee

4.2. The Initiative Administration Manager
from within the AFGC Secretariat coordinates
the management of the Initiative. Specific
management duties include:
(a) Developing an annual report and budget
(b) Developing and facilitating an
implementation strategy, including the
creation of consumer and industry awareness
(c) Interacting with industry on matters relating
to the Initiative

Figure 1: Initiative administration arrangements

AFGC
Chief Executive
line
management

approve
budget

report

Initiative
Administration Manager

Review of Operations 2014

AFGC Board

report

support

report

Stakeholders

Budget recommendation
Annual report

Initiative
Administration Committee

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