Advertising Standards Bureau Review of Operations 2014 - Page 91

2.9 Competitions 2.12 Alcohol An Advertising or Marketing Communication to Children which includes a competition must: Advertising or Marketing Communications to Children must not be for, or relate in an way to, Alcohol Products or draw any assocation with companies that supply Alcohol Products. (a) ontain a summary of the basic rules for c the competition; (b) learly include the closing date for c entries; and (c) ake any statements about the chance of m winning clear, fair and accurate. 2.10 Popular Personalities Advertising or Marketing Communications to Children must not use popular personalities or celebrities (live or animated) to endorse, recommend, promote or advertise or market Products or Premiums in a manner that obscures the distinction between commercial promotions and program or editorial content. 2.11 Premiums Advertising or Marketing Communications to Children, which include or refer to or involve an offer of a Premium: (a) ust not create a false or misleading m impression in the minds of Children about the content of the Product; (b) ust be presented conspicuously; m (c) ust not create a false or misleading m impression in the minds of Children that the product being advertised or marketed is the Premium rather than the Product; (d) ust not refer to the premium in more m than an indidental manner to the advertised product; (e) ust make the terms of the offer clear as well m as any conditions or limitations; and 2.13 Privacy If an Advertising or Marketing Communications indicates that personal information in relation to a Child will be collected, or, if as a result of an Advertising and Marketing Communication, personal information of a Child will or is likely to be collected, then the Advertising or Marketing Communication must include a statement that the Child must obtain a parent or guardian’s express consent prior to engaging in any activity that will result in the collection or disclosure of such personal information. Personal information is information that identifies the child or could identify the child. 2.14 Food and Beverages (a) dvertising or Marketing Communications A to Children for food or beverages must neither encourage nor promote an inactive lifestyle or unhealthy eating or drinking habits; (b) dvertising or Marketing Communications A to Children must comply with the AANA Food & Beverages Advertising & Marketing Communications Code. 2.15 AANA Code of Ethics Advertising or Marketing Communications to Children must comply with the AANA Code of Ethics. (f ) ust not use Premiums in a way that m promotes irresponsible use or excessive consumption of the Product. Review of Operations 2014 89