Advertising Standards Bureau Review of Operations 2014 - Page 90

2. Code of Practice 2.3 Placement 2.6 Social Values 2.1 Prevailing Community Standards Advertising or Marketing Communications to Children must not be placed in Media where editorial comment or program content, in close proximity to that communication, or directly accessible by Children as a result of the communication, is unsuitable for Children according to Prevailing Community Standards. Advertising or Marketing Communications to Children: Advertising or Marketing Communications to Children must not contravene Prevailing Community Standards. 2.2 Factual Presentation Advertising or Marketing Communications to Children: 2.4 Sexualisation (a) ust not mislead or deceive Children; m Advertising or Marketing Communications to Children: (b) ust not be ambiguous; and m (a) ust not employ sexual appeal; m (c) ust fairly represent, in a manner that is m clearly understood by Children: i. he advertised Product; t (b) ust not include sexual imagery in m contravention of Prevailing Community Standards; and ii. ny features which are described a or depicted or demonstrated in the Advertising or Marketing Communication; (c) ust not state or imply that Children m are sexual beings and that ownership or enjoyment of a Product will enhance their sexuality iii. he need