Advertising Standards Bureau Review of Operations 2014 - Page 82

2003 2004 2005 TV 80.59% 85.33% 84.81% 2007 2008 2009 2010 2011 2012 2013 2014 85.81% 75.10% 68.59% 59.83% 62.25% 44.16% 65.47% 62.10% 77.72% 9.69% MEDIA ATTRACTING COMPLAINT (%) 2006 26.35% 4.80% 9.59% 5.32% Billboard *** Pay TV 0.00% 0.00% 0.25% 0.18% 0.44% 1.46% 5.61% 2.42% 1.95% 2.90% 3.46% 4.09% Transport 0.63% 0.62% 0.45% 1.73% 1.62% 3.64% 2.46% 0.76% 3.67% 1.49% 3.50% 2.32% 1.99% 7.43% 1.88% 2.13% 2.22% Poster *** Internet 0.00% 0.00% 0.00% 0.25% 1.13% 1.13% 2.58% 7.55% 5.57% 7.84% 5.45% 2.08% Radio 1.69% 1.74% 2.11% 4.10% 2.36% 2.77% 3.12% 1.66% 3.24% 4.09% 3.57% 1.80% 2.59% 1.91% 1.58% Other 0.00% 0.00% 0.00% 0.00% 0.00% 0.40% 0.15% 0.00% 0.00% 0.06% 0.72% 0.99% Print 4.48% 5.47% 4.76% 3.85% 4.08% 4.73% 1.92% 3.56% 4.86% 4.94% 4.54% 0.94% Outdoor 9.23% 6.28% 6.67% 3.67% 12.80% 16.48% 23.92% 8.40% 1.67% 1.38% 1.55% 0.54% Cinema 0.43% 0.50% 0.60% 0.42% 2.46% 0.80% 0.11% 0.43% 0.19% 1.41% 0.79% 0.33% Mail 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.29% 1.28% 0.91% 1.16% 0.69% 0.07% Multiple Media 2.95% 0.06% 0.35% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Internet - Social Media TOTAL *** Statistics not separately captured prior to 2010. Information on this category aggregated in “Outdoor” category prior to 2010. ANALYSIS OF CASES BY MEDIA (%) **** TV - Free to air 52.12% 42.02% 45.07% 44.13% 44.77% Transport 2.50% 4.62% 3.82% 5.40% 7.89% TV - Pay 5.77% 5.04% 5.43% 7.98% 7.34% Internet 6.73% 6.93% 10.26% 7.04% 7.16% Radio 5.96% 6.93% 5.63% 6.81% 7.16% Poster 4.23% 8.40% 4.02% 5.87% 6.42% Billboard - static 5.77% 11.55% 8.45% 8.45% 5.14% Print 9.62% 8.19% 6.44% 5.87% 5.14% Outdoor 5.00% 3.15% 4.23% 3.52% 2.94% Internet - Social Media 0.00% 0.00% 3.02% 1.41% 2.20% Cinema 1.35% 0.42% 1.41% 2.35% 1.47% Mail 0.96% 2.73% 2.01% 0.47% 0.55% App 0.00% 0.00% 0.00% 0.23% 0.55% - - - - 0.55% Promo material 0.00% 0.00% 0.00% 0.23% 0.37% Flying banner 0.00% 0.00% 0.00% 0.23% 0.18% - - - - 0.18% 0.00% 0.00% 0.20% 0.00% 0.00% 100.00% 100.00% 100.00% 100.00% 100.00% TV - Out of Home Billboard - mobile SMS TOTAL **** This table relates to individual cases, not complaints METHOD OF COMPLAINT (%) Fax 6.91% 4.09% 4.56% 2.82% 2.08% 2.71% 2.85% 0.27% 0.05% 0.01% 0.14% 0.02% Post 32.65% 25.96% 22.36% 14.47% 13.87% 10.22% 11.85% 11.97% 6.72% 6.34% 10.24% 12.08% Online (email until 2006) 60.44% 69.95% 73.08% 82.71% 84.05% 87.07% 85.30% 87.76% 93.23% 93.65% 89.61% 87.90% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% TOTAL 80 Advertising Standards Bureau