Advertising Standards Bureau Review of Operations 2014 | Page 82
2003
2004
2005
TV
80.59%
85.33%
84.81%
2007
2008
2009
2010
2011
2012
2013
2014
85.81%
75.10%
68.59%
59.83%
62.25%
44.16%
65.47%
62.10%
77.72%
9.69%
MEDIA ATTRACTING COMPLAINT (%)
2006
26.35%
4.80%
9.59%
5.32%
Billboard ***
Pay TV
0.00%
0.00%
0.25%
0.18%
0.44%
1.46%
5.61%
2.42%
1.95%
2.90%
3.46%
4.09%
Transport
0.63%
0.62%
0.45%
1.73%
1.62%
3.64%
2.46%
0.76%
3.67%
1.49%
3.50%
2.32%
1.99%
7.43%
1.88%
2.13%
2.22%
Poster ***
Internet
0.00%
0.00%
0.00%
0.25%
1.13%
1.13%
2.58%
7.55%
5.57%
7.84%
5.45%
2.08%
Radio
1.69%
1.74%
2.11%
4.10%
2.36%
2.77%
3.12%
1.66%
3.24%
4.09%
3.57%
1.80%
2.59%
1.91%
1.58%
Other
0.00%
0.00%
0.00%
0.00%
0.00%
0.40%
0.15%
0.00%
0.00%
0.06%
0.72%
0.99%
Print
4.48%
5.47%
4.76%
3.85%
4.08%
4.73%
1.92%
3.56%
4.86%
4.94%
4.54%
0.94%
Outdoor
9.23%
6.28%
6.67%
3.67%
12.80%
16.48%
23.92%
8.40%
1.67%
1.38%
1.55%
0.54%
Cinema
0.43%
0.50%
0.60%
0.42%
2.46%
0.80%
0.11%
0.43%
0.19%
1.41%
0.79%
0.33%
Mail
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.29%
1.28%
0.91%
1.16%
0.69%
0.07%
Multiple Media
2.95%
0.06%
0.35%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
Internet - Social Media
TOTAL
*** Statistics not separately captured prior to 2010. Information on this category aggregated in “Outdoor” category prior to 2010.
ANALYSIS OF CASES BY MEDIA (%) ****
TV - Free to air
52.12%
42.02%
45.07%
44.13%
44.77%
Transport
2.50%
4.62%
3.82%
5.40%
7.89%
TV - Pay
5.77%
5.04%
5.43%
7.98%
7.34%
Internet
6.73%
6.93%
10.26%
7.04%
7.16%
Radio
5.96%
6.93%
5.63%
6.81%
7.16%
Poster
4.23%
8.40%
4.02%
5.87%
6.42%
Billboard - static
5.77%
11.55%
8.45%
8.45%
5.14%
Print
9.62%
8.19%
6.44%
5.87%
5.14%
Outdoor
5.00%
3.15%
4.23%
3.52%
2.94%
Internet - Social Media
0.00%
0.00%
3.02%
1.41%
2.20%
Cinema
1.35%
0.42%
1.41%
2.35%
1.47%
Mail
0.96%
2.73%
2.01%
0.47%
0.55%
App
0.00%
0.00%
0.00%
0.23%
0.55%
-
-
-
-
0.55%
Promo material
0.00%
0.00%
0.00%
0.23%
0.37%
Flying banner
0.00%
0.00%
0.00%
0.23%
0.18%
-
-
-
-
0.18%
0.00%
0.00%
0.20%
0.00%
0.00%
100.00%
100.00%
100.00%
100.00%
100.00%
TV - Out of Home
Billboard - mobile
SMS
TOTAL
**** This table relates to individual cases, not complaints
METHOD OF COMPLAINT (%)
Fax
6.91%
4.09%
4.56%
2.82%
2.08%
2.71%
2.85%
0.27%
0.05%
0.01%
0.14%
0.02%
Post
32.65%
25.96%
22.36%
14.47%
13.87%
10.22%
11.85%
11.97%
6.72%
6.34%
10.24%
12.08%
Online (email until
2006)
60.44%
69.95%
73.08%
82.71%
84.05%
87.07%
85.30%
87.76%
93.23%
93.65%
89.61%
87.90%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
TOTAL
80
Advertising Standards Bureau