Advertising Standards Bureau Review of Operations 2014 - Page 81

2010 2011 2012 2013 2014 40 180 307 35 20 0 4 13 0 5 Product or service - General 39 98 83 63 67 Product or service - On radio 4 0 1 0 1 Programming and content 4 16 11 11 17 Promotion TV and radio 37 166 161 49 46 Prohibited online content 0 0 0 5 4 Subliminal advertising 7 8 7 6 4 Social issues 0 0 0 0 80 REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** ... continued Political advertising Product or service - Food Tasteless advertising 39 44 45 19 10 Therapeutic goods 0 3 8 12 10 Timing - Cinema 3 1 2 0 0 Timing - Radio broadcast 4 0 2 0 1 Timing - TV 23 27 42 19 47 Tobacco advertising 13 4 2 2 3 Too many ads 3 3 8 9 4 Unsolicited mail and products 0 1 0 2 4 Weight management 4 0 3 12 2 12 2 5 22 27 11 Wicked Campers - Need for detailed information Wicked Campers - Dislike of advertising 0 0 0 0 Advertisement Withdrawn/Discontinued before case established 108 36 26 109 67 TOTAL 620 1181 1280 1078 1197 ** Following the launch of new Case Management System in March 2010, statistics relating to complaints not proceeding to a case are p rovided in greater detail. CONSISTENTLY DISMISSED COMPLAINTS (No.) * - Unlikely interpretation 35 49 51 50 73 - Not of concern to broad community 22 20 9 12 17 - Consistently dismissed issue 18 15 16 29 36 - Consistently dismissed language 12 10 14 17 13 - Incorrect about content 3 5 4 13 26 - Product name 0 8 1 0 0 - Multicultural community 2 5 0 10 6 - Images of food 0 1 6 5 3 - Consistently dismissed - MLA 0 0 0 33 0 - Food / beverage logos 0 0 1 1 0 92 113 102 170 174 TOTAL * Statistics not separately captured prior to 2010 Review of Operations 2014 79