Advertising Standards Bureau Review of Operations 2014 | Page 80
2010
2011
2012
2013
Ad not broadcast in Australia
4
7
4
0
2
ASB complainant disatisfied
3
2
6
0
11
Dissatisfied - ASB ineffective enforcement
0
0
0
14
0
ASB - Not pre-screening body
0
0
1
0
0
ASB Claims Board Competitor
0
0
0
0
0
ASB Public Awareness campaign
0
2
1
0
0
Business practices unethical
0
2
1
1
3
Community Service Announcement
3
11
0
0
0
Competition coupons
0
0
0
1
0
Competitor complaint - ACB matter
0
0
3
1
2
Dislike of advertising - AMI radio ads
2
0
2
2
8
REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) **
Dislike of advertising - AMI TV ads
2014
14
1
0
0
5
Editorial
7
5
6
20
8
Gambling odds in commentary
2
0
2
2
0
Gambling product - Timing TV
0
0
0
83
74
48
Insufficient information to identify ad - General
46
56
59
58
Insufficient information to identify ad - Adult content
5
1
0
0
4
Legality
8
10
13
21
15
Loud ads
7
2
1
0
1
177
Misleading truth and accuracy - NOT FOOD
43
118
142
134
Misleading country of origin
0
1
1
1
0
Not an ad - Food packaging
0
6
0
10
10
RCMI - Not an ad in Media
0
0
0
2
0
Not an ad - General
14
61
44
35
44
Not an ad - Point of sale
1
0
0
0
0
Not an ad - Other Social Media
0
0
0
2
1
Not an ad - Signage on premises
1
2
0
6
0
Not S2 - ABAC
14
34
31
50
23
Not S2 - ACMA
0
3
18
11
9
Not S2 - ADMA
1
0
3
5
4
Not S2 - e-cigarettes
0
0
0
0
1
Not S2 - Inappropriate behaviour
0
0
0
20
54
Not S2 - Disagree with content
0
0
0
80
163
Not S2 - General
103
262
214
93
32
Not S2 - Dislike advertising
0
0
0
2
5
Not S2 - Freedom of speech
0
0
0
13
14
Not S2 - Grammar in advertisements
0
0
0
3
2
Not S2 - Not discrimination
0
0
0
6
8
Not S2 - Personal issue
0
0
0
18
26
Not S2 - Unfortunate placement
0
0
0
4
6
Not S2 - Use of a personality
0
0
0
2
3
Not S2 - Use of children
0
0
0
2
0
Overseas complaint
1
0
2
1
2
Overseas web site with no Aust connection
1
2
0
0
2
78
Advertising Standards Bureau