Advertising Standards Bureau Review of Operations 2014 - Page 80

2010 2011 2012 2013 Ad not broadcast in Australia 4 7 4 0 2 ASB complainant disatisfied 3 2 6 0 11 Dissatisfied - ASB ineffective enforcement 0 0 0 14 0 ASB - Not pre-screening body 0 0 1 0 0 ASB Claims Board Competitor 0 0 0 0 0 ASB Public Awareness campaign 0 2 1 0 0 Business practices unethical 0 2 1 1 3 Community Service Announcement 3 11 0 0 0 Competition coupons 0 0 0 1 0 Competitor complaint - ACB matter 0 0 3 1 2 Dislike of advertising - AMI radio ads 2 0 2 2 8 REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** Dislike of advertising - AMI TV ads 2014 14 1 0 0 5 Editorial 7 5 6 20 8 Gambling odds in commentary 2 0 2 2 0 Gambling product - Timing TV 0 0 0 83 74 48 Insufficient information to identify ad - General 46 56 59 58 Insufficient information to identify ad - Adult content 5 1 0 0 4 Legality 8 10 13 21 15 Loud ads 7 2 1 0 1 177 Misleading truth and accuracy - NOT FOOD 43 118 142 134 Misleading country of origin 0 1 1 1 0 Not an ad - Food packaging 0 6 0 10 10 RCMI - Not an ad in Media 0 0 0 2 0 Not an ad - General 14 61 44 35 44 Not an ad - Point of sale 1 0 0 0 0 Not an ad - Other Social Media 0 0 0 2 1 Not an ad - Signage on premises 1 2 0 6 0 Not S2 - ABAC 14 34 31 50 23 Not S2 - ACMA 0 3 18 11 9 Not S2 - ADMA 1 0 3 5 4 Not S2 - e-cigarettes 0 0 0 0 1 Not S2 - Inappropriate behaviour 0 0 0 20 54 Not S2 - Disagree with content 0 0 0 80 163 Not S2 - General 103 262 214 93 32 Not S2 - Dislike advertising 0 0 0 2 5 Not S2 - Freedom of speech 0 0 0 13 14 Not S2 - Grammar in advertisements 0 0 0 3 2 Not S2 - Not discrimination 0 0 0 6 8 Not S2 - Personal issue 0 0 0 18 26 Not S2 - Unfortunate placement 0 0 0 4 6 Not S2 - Use of a personality 0 0 0 2 3 Not S2 - Use of children 0 0 0 2 0 Overseas complaint 1 0 2 1 2 Overseas web site with no Aust connection 1 2 0 0 2 78 Advertising Standards Bureau