Advertising Standards Bureau Review of Operations 2014 - Page 8

The Advertising Standards Board The Advertising Standards Bureau The Advertising Standards Board determines public complaints about individual advertisements, through a panel of public representatives from a broad cross-section of the Australian community. The ASB administers the advertising self-regulation system, accepting complaints about advertisements for determination by the Advertising Standards Board and the Advertising Claims Board. The Advertising Claims Board The ACB resolves complaints between competing advertisers, through a panel of legal specialists. AANA ABAC FCAI The Australian Association of National Advertisers is responsible for the development of the AANA Codes which are administered by the ASB. 6 AFGC The Australian Food and Grocery Council is responsible for the Responsible Children’s Marketing Initiative of the Food and Beverage Industry and the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children. Complaints for both initiatives are administered by the ASB. The Alcohol Beverages Advertising Code is the code for alcohol advertising self-regulation by the ABAC Complaints Panel. All complaints about alcohol are received by ASB and forwarded to ABAC. Both the ASB and ABAC may consider complaints about alcohol advertising. The Federal Chamber of Automotive Industries is responsible for the FCAI Voluntary Code of Practice for Motor Vehicle Advertising which is administered by the ASB. Advertising Standards Bureau