Advertising Standards Bureau Review of Operations 2014 - Page 79

2005 REASON COMPLAINTS FELL OUTSIDE CHARTER (No.) 2006 2007 2008 2009 61 15 67 2010 2011 2012 2013 2014 99 ## Not an advertisement - Community service announcements 35 Not an advertisement - Direct distribution to an individual 11 5 1 1 4 Not an advertisement - Direct mail 19 11 3 4 2 Not an advertisement - Informercial 1 1 0 0 4 30 39 11 9 27 Not an advertisement - Internet Not an advertisement - Label directions 2 5 1 7 13 Not an advertisement - Local advertising 30 14 21 16 28 Not an advertisement - Loudness of ads 71 12 11 8 11 Not an advertisement - Other 21 48 44 46 11 Not an advertisement - Point of sale 27 29 28 16 15 5 5 0 3 9 Not an advertisement - Product or service 29 92 58 84 126 Not an advertisement - Program content or programming 73 126 13 15 27 Not an advertisement - TV and radio promotional material 144 186 28 18 35 0 0 0 88 53 Other - Insufficient information 13 34 23 33 23 Other - Other 37 38 31 32 6 53 Not an advertisement - Product name or logo Other - Dissatisfied Other - Trivial complaint Outside Section 2 - Broadcast timing Outside Section 2 - Dislike of advertising Outside Section 2 - Other Outside Section 2 - Phone sex 4 6 16 5 104 118 60 33 15 30 25 19 62 185 108 70 89 128 27 18 0 1 0 7 10 11 26 3 3 Specific industry code - Alcoholic Beverages code 3 2 12 5 14 Specific industry code - Therapeutic Goods code 1 1 1 0 see table below 3 Outside Section 2 - Political advertising Specific industry code - Weight Management code Withdrawn/Discontinued - Other Within Section 1 - Business practices Within Section 1 - Compliance with law 2 2 0 1 3 13 43 12 32 81 6 6 1 2 3 15 4 0 1 0 Within Section 1 - Harm to business 0 1 0 1 2 Within Section 1 - Legality 1 11 6 10 3 Within Section 1 - Misleading claim about Australian country of origin/content 0 5 1 0 0 Within Section 1 - Misleading claim of protecting environment Within Section 1 - Misleading or deceptive Within Section 1 - Misrepresentation Within Section 1 - Tobacco TOTAL 0 0 0 0 2 121 186 45 62 32 1 6 1 0 2 3 8 0 0 2 970 1212 577 799 941 From 2010, data relating to complaints outside charter is captured in a more detailed form. ## Review of Operations 2014 77