Advertising Standards Bureau Review of Operations 2014 | Page 78
2003
2004
2005
2006
2007
AGE RANGE OF COMPLAINTS (%)
< 19
2008
2009
2010
2011
2012
2013
2014
2.25%
1.81%
1.80%
1.86%
1.74%
1.15%
2.52%
19 - 29
14.99%
15.81%
15.62%
18.72%
18.38%
13.34%
14.79%
30 - 39
23.11%
22.35%
22.55%
25.35%
22.24%
21.13%
20.15%
40 - 54
30.56%
28.34%
25.36%
29.68%
31.22%
34.66%
31.00%
55 - 65
11.15%
11.40%
9.88%
11.77%
12.46%
15.18%
14.16%
3.28%
3.44%
3.09%
3.91%
3.55%
4.51%
5.64%
14.66%
16.85%
21.70%
8.72%
10.42%
10.03%
11.73%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
> 65
Unspecified
TOTAL
GEOGRAPHIC SOURCE OF COMPLAINTS (%)
NSW
37.73%
38.20%
32.68%
36.77%
35.63%
34.47%
36.77%
35.98%
29.16%
32.52%
31.77%
37.63%
VIC
24.75%
22.17%
21.19%
22.59%
20.18%
23.53%
21.16%
24.22%
21.49%
22.24%
23.08%
25.43%
QLD
15.86%
16.16%
24.60%
17.01%
19.79%
20.51%
18.38%
22.73%
27.82%
21.88%
20.84%
14.58%
WA
7.68%
8.84%
7.98%
7.84%
9.80%
7.17%
9.63%
6.81%
8.43%
9.26%
9.52%
9.79%
SA
7.22%
7.10%
8.54%
10.08%
9.80%
9.24%
9.83%
6.53%
9.81%
9.81%
9.05%
8.96%
ACT
4.40%
4.75%
2.47%
2.58%
2.50%
2.90%
2.16%
2.29%
1.38%
1.98%
2.13%
1.93%
TAS
1.52%
1.92%
1.84%
2.31%
1.54%
1.48%
1.62%
1.07%
1.00%
1.98%
2.99%
1.25%
NT
0.84%
0.83%
0.60%
0.84%
0.77%
0.70%
0.45%
0.37%
0.91%
0.33%
0.50%
0.33%
Unspecified
0.00%
0.04%
0.10%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.11%
0.10%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
2.10%
1.35%
0.92%
0.92%
0.82%
0.49%
0.19%
0.06%
0.07%
0.19%
TOTAL
GENDER OF COMPLAINANTS (%)
Couple
Unspecified
Male
2.30%
2.61%
2.83%
2.70%
2.13%
1.45%
1.08%
3.11%
4.29%
0.58%
0.43%
1.24%
0.47%
0.26%
32.37%
37.63%
38.08%
36.75%
32.67%
36.93%
36.21%
29.90%
30.87%
39.60%
38.66%
35.71%
Female
62.50%
57.06%
57.69%
60.45%
65.33%
59.04%
58.68%
69.03%
68.51%
59.11%
60.80%
63.84%
TOTAL
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
ISSUES ATTRACTING COMPLAINT (%)
AANA Section 2.1 - Discrimination or
vilification
27.13%
23.25%
28.05%
22.76%
16.31%
19.58%
20.68%
28.49%
18.10%
27.61%
Other
14.59%
14.69%
4.86%
15.84%
17.04%
3.12%
1.33%
2.10%
5.57%
16.61%
AANA Section 2.4 - Sex, sexuality and nudity
26.49%
22.23%
37.91%
25.61%
40.54%
45.23%
32.05%
23.41%
23.12%
14.27%
AANA Section 2.3 - Violence
17.38%
18.01%
8.42%
17.67%
7.93%
9.62%
11.82%
5.92%
16.11%
12.13%
13.98%
8.31%
11.51%
AANA Section 2.2 - Exploitative and
Degrading
AANA Section 2.6 - Health and Safety
6.46%
9.70%
10.85%
6.04%
8.38%
9.62%
13.59%
9.50%
15.64%
9.38%
AANA Section 2.5 - Language
4.36%
7.55%
1.68%
7.24%
5.35%
4.85%
6.06%
12.17%
7.07%
5.23%
AANA Food and Beverage Code
0.00%
0.00%
0.37%
1.26%
2.47%
3.08%
6.35%
1.03%
1.09%
1.87%
FCAI Code
3.38%
1.84%
4.91%
3.09%
1.19%
1.13%
3.55%
1.87%
4.35%
1.25%
AANA Advertising to Children Code
0.20%
2.73%
2.95%
0.49%
0.63%
2.34%
1.33%
0.76%
0.00%
0.05%
AFGC Resp Childrens Marketing Initiative
0.00%
0.00%
0.00%
0.00%
0.00%
0.87%
1.03%
0.16%
0.39%
0.04%
Quick Service Restaurant Resp Childrens
Marketing Initiative
0.00%
0.00%
0.00%
0.00%
0.16%
0.52%
1.48%
0.41%
0.21%
0.04%
AANA Environmental Code
TOTAL
76
0.00%
0.00%
0.00%
0.00%
0.00%
0.04%
0.74%
0.21%
0.05%
0.01%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
Advertising Standards Bureau