Advertising Standards Bureau Review of Operations 2014 - Page 78

2003 2004 2005 2006 2007 AGE RANGE OF COMPLAINTS (%) < 19 2008 2009 2010 2011 2012 2013 2014 2.25% 1.81% 1.80% 1.86% 1.74% 1.15% 2.52% 19 - 29 14.99% 15.81% 15.62% 18.72% 18.38% 13.34% 14.79% 30 - 39 23.11% 22.35% 22.55% 25.35% 22.24% 21.13% 20.15% 40 - 54 30.56% 28.34% 25.36% 29.68% 31.22% 34.66% 31.00% 55 - 65 11.15% 11.40% 9.88% 11.77% 12.46% 15.18% 14.16% 3.28% 3.44% 3.09% 3.91% 3.55% 4.51% 5.64% 14.66% 16.85% 21.70% 8.72% 10.42% 10.03% 11.73% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% > 65 Unspecified TOTAL GEOGRAPHIC SOURCE OF COMPLAINTS (%) NSW 37.73% 38.20% 32.68% 36.77% 35.63% 34.47% 36.77% 35.98% 29.16% 32.52% 31.77% 37.63% VIC 24.75% 22.17% 21.19% 22.59% 20.18% 23.53% 21.16% 24.22% 21.49% 22.24% 23.08% 25.43% QLD 15.86% 16.16% 24.60% 17.01% 19.79% 20.51% 18.38% 22.73% 27.82% 21.88% 20.84% 14.58% WA 7.68% 8.84% 7.98% 7.84% 9.80% 7.17% 9.63% 6.81% 8.43% 9.26% 9.52% 9.79% SA 7.22% 7.10% 8.54% 10.08% 9.80% 9.24% 9.83% 6.53% 9.81% 9.81% 9.05% 8.96% ACT 4.40% 4.75% 2.47% 2.58% 2.50% 2.90% 2.16% 2.29% 1.38% 1.98% 2.13% 1.93% TAS 1.52% 1.92% 1.84% 2.31% 1.54% 1.48% 1.62% 1.07% 1.00% 1.98% 2.99% 1.25% NT 0.84% 0.83% 0.60% 0.84% 0.77% 0.70% 0.45% 0.37% 0.91% 0.33% 0.50% 0.33% Unspecified 0.00% 0.04% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.11% 0.10% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 2.10% 1.35% 0.92% 0.92% 0.82% 0.49% 0.19% 0.06% 0.07% 0.19% TOTAL GENDER OF COMPLAINANTS (%) Couple Unspecified Male 2.30% 2.61% 2.83% 2.70% 2.13% 1.45% 1.08% 3.11% 4.29% 0.58% 0.43% 1.24% 0.47% 0.26% 32.37% 37.63% 38.08% 36.75% 32.67% 36.93% 36.21% 29.90% 30.87% 39.60% 38.66% 35.71% Female 62.50% 57.06% 57.69% 60.45% 65.33% 59.04% 58.68% 69.03% 68.51% 59.11% 60.80% 63.84% TOTAL 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% ISSUES ATTRACTING COMPLAINT (%) AANA Section 2.1 - Discrimination or vilification 27.13% 23.25% 28.05% 22.76% 16.31% 19.58% 20.68% 28.49% 18.10% 27.61% Other 14.59% 14.69% 4.86% 15.84% 17.04% 3.12% 1.33% 2.10% 5.57% 16.61% AANA Section 2.4 - Sex, sexuality and nudity 26.49% 22.23% 37.91% 25.61% 40.54% 45.23% 32.05% 23.41% 23.12% 14.27% AANA Section 2.3 - Violence 17.38% 18.01% 8.42% 17.67% 7.93% 9.62% 11.82% 5.92% 16.11% 12.13% 13.98% 8.31% 11.51% AANA Section 2.2 - Exploitative and Degrading AANA Section 2.6 - Health and Safety 6.46% 9.70% 10.85% 6.04% 8.38% 9.62% 13.59% 9.50% 15.64% 9.38% AANA Section 2.5 - Language 4.36% 7.55% 1.68% 7.24% 5.35% 4.85% 6.06% 12.17% 7.07% 5.23% AANA Food and Beverage Code 0.00% 0.00% 0.37% 1.26% 2.47% 3.08% 6.35% 1.03% 1.09% 1.87% FCAI Code 3.38% 1.84% 4.91% 3.09% 1.19% 1.13% 3.55% 1.87% 4.35% 1.25% AANA Advertising to Children Code 0.20% 2.73% 2.95% 0.49% 0.63% 2.34% 1.33% 0.76% 0.00% 0.05% AFGC Resp Childrens Marketing Initiative 0.00% 0.00% 0.00% 0.00% 0.00% 0.87% 1.03% 0.16% 0.39% 0.04% Quick Service Restaurant Resp Childrens Marketing Initiative 0.00% 0.00% 0.00% 0.00% 0.16% 0.52% 1.48% 0.41% 0.21% 0.04% AANA Environmental Code TOTAL 76 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.74% 0.21% 0.05% 0.01% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Advertising Standards Bureau