Advertising Standards Bureau Review of Operations 2014 - Page 76

How do people complain? The number of people choosing to lodge their complaints through the online system in 2014 continued to be the most popular option, with 87.90 per cent of submissions, however this has fallen from 93.65 per cent in 2013. The drop is due to an increase in postal submissions, from 6.3 per cent in 2012 to 12.08 per cent in 2014. The majority of postal submissions are complaint referrals from television stations, which are not submitted through ASB’s online complaints system. 0.02% Fax 12.08% Post 87.90% Online In 2014, just 0.02 per cent of complaints were received by fax. 74 Advertising Standards Bureau