Advertising Standards Bureau Review of Operations 2014 - Page 7

Strategic intent Our purpose Our values Our vision Review of Operations 2014 We exist so that the community, industry and government have confidence in, and respect the advertising self-regulatory system and are assured that the general standards of advertising are in line with community values. • T ransparency in decision making. • A ccountability to advertisers and the community. • R esponsive to complaints. • I ndependent decision making. The Advertising Standards Bureau (ASB) is the foremost authority in Australia for adjudication of complaints about advertising and marketing communications. 5