Advertising Standards Bureau Review of Operations 2014 | Page 60

SUE SMETHURST
Appointed September 2014

CRAIG WHITE
Appointed August 2008

PETER WILLIAMS
Appointed August 2011

Sue has worked in a diverse range of fields. She
has held senior positions in Australian radio,
television, and magazines, she is a best-selling
author and has created, marketed and successfully
sold a premium Australian skin care brand.

Craig is a senior police officer employed with the
Queensland Police Service.

Peter Williams is a Fellow of the Dietitians
Association of Australia, an Honorary Professorial
Fellow at the University of Wollongong and
Adjunct Professor of Nutrition and Dietetics at
the University of Canberra.

Starting out as a cadet at New Idea’s Melbourne
office in 1996, Sue rose rapidly through the
ranks and in 2000 at just 26 years of age, took
the helm of the iconic magazine—the youngest
woman to edit a major weekly women’s magazine
in Australia.
In addition to her editorial career Sue has been
a radio commentator and worked as a television
current affairs show producer and on camera as
a social affairs and entertainment reporter. She is
also the author of three best-selling books about
weight loss and dieting.
Her foray into brand development reflected her
keen commercial awareness, a solid common
sense market understanding and the ability to
devise highly effective strategic promotional
and marketing campaigns both nationally and
internationally. She cites this as being the critical
factor in the successful sale of her skin care brand
to a United States pharmaceutical group in
November 2009.
Sue is currently contracted to The Australian
Women’s Weekly, Co-Coordinator of the iconic
fundraising event, Open Houses, and she was
recently appointed to the Board of the Royal
Victorian Eye & Ear Hospital.
In her spare time Sue enjoys running and reading
and spending time with her two children.

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Craig has served throughout Queensland
including several years working in Indigenous
communities in far northern and central
western Queensland.
During his policing career he was been involved
in implementing a number of publicly funded
projects aimed at reducing crime by addressing
community issues including substance abuse,
domestic violence and high risk behaviour
involving youth.
Craig is involved in a number of local community
organisations. He holds degrees in policing
and business.
Craig is married and has three children. In his
spare time Craig enjoys surfing and spending time
with his family.

Before working at the University of Wollongong,
Peter was the Director of Scientific and
Consumer Affairs at Kellogg for three years, and
previously worked as the Chief Dietitian and
Food Services Manager at Royal Prince Alfred
Hospital in Sydney.
Peter has been an active researcher in nutrition
in Australia, with over 100 peer reviewed
publications. He has served on National Health
and Medical Research Council working parties
for reviews of Dietary Guidelines for Australia
and the review of Nutrient Reference Values,
and is a member of the Heart Foundation’s Food
and Nutrition Advisory Committee. He has also
conducted consultancy projects with the NSW
FW'F