Advertising Standards Bureau Review of Operations 2014 - Page 60

SUE SMETHURST Appointed September 2014 CRAIG WHITE Appointed August 2008 PETER WILLIAMS Appointed August 2011 Sue has worked in a diverse range of fields. She has held senior positions in Australian radio, television, and magazines, she is a best-selling author and has created, marketed and successfully sold a premium Australian skin care brand. Craig is a senior police officer employed with the Queensland Police Service. Peter Williams is a Fellow of the Dietitians Association of Australia, an Honorary Professorial Fellow at the University of Wollongong and Adjunct Professor of Nutrition and Dietetics at the University of Canberra. Starting out as a cadet at New Idea’s Melbourne office in 1996, Sue rose rapidly through the ranks and in 2000 at just 26 years of age, took the helm of the iconic magazine—the youngest woman to edit a major weekly women’s magazine in Australia. In addition to her editorial career Sue has been a radio commentator and worked as a television current affairs show producer and on camera as a social affairs and entertainment reporter. She is also the author of three best-selling books about weight loss and dieting. Her foray into brand development reflected her keen commercial awareness, a solid common sense market understanding and the ability to devise highly effective strategic promotional and marketing campaigns both nationally and internationally. She cites this as being the critical factor in the successful sale of her skin care brand to a United States pharmaceutical group in November 2009. Sue is currently contracted to The Australian Women’s Weekly, Co-Coordinator of the iconic fundraising event, Open Houses, and she was recently appointed to the Board of the Royal Victorian Eye & Ear Hospital. In her spare time Sue enjoys running and reading and spending time with her two children. 58 Craig has served throughout Queensland including several years working in Indigenous communities in far northern and central western Queensland. During his policing career he was been involved in implementing a number of publicly funded projects aimed at reducing crime by addressing community issues including substance abuse, domestic violence and high risk behaviour involving youth. Craig is involved in a number of local community organisations. He holds degrees in policing and business. Craig is married and has three children. In his spare time Craig enjoys surfing and spending time with his family. Before working at the University of Wollongong, Peter was the Director of Scientific and Consumer Affairs at Kellogg for three years, and previously worked as the Chief Dietitian and Food Services Manager at Royal Prince Alfred Hospital in Sydney. Peter has been an active researcher in nutrition in Australia, with over 100 peer reviewed publications. He has served on National Health and Medical Research Council working parties for reviews of Dietary Guidelines for Australia and the review of Nutrient Reference Values, and is a member of the Heart Foundation’s Food and Nutrition Advisory Committee. He has also conducted consultancy projects with the NSW FW'F