Advertising Standards Bureau Review of Operations 2014 - Page 6

Who we are - 2014 The Advertising Standards Bureau (ASB) administers Australia’s national system of self‑regulation in relation to both public and competitor complaints. This is achieved through the independent complaints resolution processes of the Advertising Standards Board and the Advertising Claims Board respectively. ASB was established, in 1998, for the purposes of: • e stablishing and monitoring a self-regulatory system to regulate advertising standards in Australia • p romoting confidence in, and respect for, the general standards of advertising on the part of the community and the legislators In 2014 the ASB administered the following codes of practice: • A ANA Code of Ethics • A ANA Code for Advertising and Marketing Communications to Children • A ANA Food and Beverages Advertising and Marketing Communications Code • e xplaining the role of advertising in a free enterprise system • • r unning other regulatory systems as contracted from time to time. A ANA Environmental Claims in Advertising and Marketing Code • Federal Chamber of Automotive Industries (FCAI) Voluntary Code of Practice for Motor Vehicle Advertising • Australian Food and Grocery Council Responsible Children’s Marketing Initiative of the Australian Food and Beverage Industry • Australian Food and Grocery Council Quick Service Restaurant Initiative f or Responsible Advertising and Marketing to Children The ASB also works with the Alcohol Beverages Advertising Code (ABAC) management scheme, and accepts, and forwards to the ABAC administrator all complaints about alcohol advertisements in order to provide a seamless complaint lodgement system for consumers. 4 Public complaints about particular advertisements in relation to the issues below are considered cost-free to the community by the Advertising Standards Board: • h ealth and safety • u se of language • u se of sexual appeal in a manner that is exploitative and degrading • d iscriminatory portrayal of people • c oncern for children • p ortrayal of violence, sex, sexuality and nudity • a dvertising to children • environmental claims in advertising • a dvertising of food and beverages • a dvertising of motor vehicles. An Independent Review process continues to provide the community and advertisers a channel through which they can appeal decisions made by the Advertising Standards Board. Competitor claims between advertisers in relation to truth, accuracy and legality of particular advertisements are considered on a user-pays basis by the Advertising Claims Board. Advertising Standards Bureau