Advertising Standards Bureau Review of Operations 2014 | Page 6
Who we are - 2014
The Advertising Standards Bureau (ASB) administers Australia’s
national system of self‑regulation in relation to both public and
competitor complaints.
This is achieved through the independent complaints resolution
processes of the Advertising Standards Board and the
Advertising Claims Board respectively.
ASB was established, in 1998, for the purposes of:
•
e
stablishing and monitoring a self-regulatory
system to regulate advertising standards
in Australia
•
p
romoting confidence in, and respect for, the
general standards of advertising on the part of
the community and the legislators
In 2014 the ASB administered the following
codes of practice:
•
A
ANA Code of Ethics
•
A
ANA Code for Advertising and Marketing
Communications to Children
•
A
ANA Food and Beverages Advertising and
Marketing Communications Code
•
e
xplaining the role of advertising in a free
enterprise system
•
•
r
unning other regulatory systems as
contracted from time to time.
A
ANA Environmental Claims in Advertising
and Marketing Code
•
Federal Chamber of Automotive Industries
(FCAI) Voluntary Code of Practice for Motor
Vehicle Advertising
•
Australian Food and Grocery Council
Responsible Children’s Marketing Initiative of
the Australian Food and Beverage Industry
•
Australian Food and Grocery Council Quick
Service Restaurant Initiative f or Responsible
Advertising and Marketing to Children
The ASB also works with the Alcohol Beverages
Advertising Code (ABAC) management
scheme, and accepts, and forwards to the ABAC
administrator all complaints about alcohol
advertisements in order to provide a seamless
complaint lodgement system for consumers.
4
Public complaints about particular advertisements
in relation to the issues below are considered
cost-free to the community by the Advertising
Standards Board:
•
h
ealth and safety
•
u
se of language
•
u
se of sexual appeal in a manner that is
exploitative and degrading
•
d
iscriminatory portrayal of people
•
c
oncern for children
•
p
ortrayal of violence, sex, sexuality and nudity
•
a
dvertising to children
•
environmental claims in advertising
•
a
dvertising of food and beverages
•
a
dvertising of motor vehicles.
An Independent Review process continues to
provide the community and advertisers a channel
through which they can appeal decisions made by
the Advertising Standards Board.
Competitor claims between advertisers in relation
to truth, accuracy and legality of particular
advertisements are considered on a user-pays basis
by the Advertising Claims Board.
Advertising Standards Bureau