Advertising Standards Bureau Review of Operations 2014 | Page 46
Ltd – 0076/14) whose car starts to bounce in
time to music after it hits a pothole. The Board
viewed the portrayal of the elderly couple in the
advertisement as clearly fantasy and that the
light-hearted nature of the advertisement was
clearly intended to reflect that the likelihood of
the occurrence as unrealistic and comical.
An advertisement in which a driver swerves to
avoid a cat (AAMI – 0516/14) was viewed by
the Board as an exaggerated, humorous scenario
and one in which most viewers would recognise
the comedic and unrealistic nature of the
advertisement. The Board was of the view that by
demonstrating what not to do in such situations,
the advertisement did not depict material contrary
to prevailing community standards on driving