Advertising Standards Bureau Review of Operations 2014 - Page 46

Ltd – 0076/14) whose car starts to bounce in time to music after it hits a pothole. The Board viewed the portrayal of the elderly couple in the advertisement as clearly fantasy and that the light-hearted nature of the advertisement was clearly intended to reflect that the likelihood of the occurrence as unrealistic and comical. An advertisement in which a driver swerves to avoid a cat (AAMI – 0516/14) was viewed by the Board as an exaggerated, humorous scenario and one in which most viewers would recognise the comedic and unrealistic nature of the advertisement. The Board was of the view that by demonstrating what not to do in such situations, the advertisement did not depict material contrary to prevailing community standards on driving