Advertising Standards Bureau Review of Operations 2014 - Page 42

Language (Section 2.5, AANA Code of Ethics) Research conducted by the Advertising Standards Bureau in 2013 highlighted that the community was conservative in its attitude toward language, especially the use of certain words and where children may hear or view strong language. The Code requires that advertisements contain appropriate language and not include strong or obscene language. Section 2.5 was the section of the Code under which the highest number of cases were upheld in 2014. This resulted from the language used by one advertiser—in most cases this language was vi