Advertising Standards Bureau Review of Operations 2014 | Page 42

Language (Section 2.5, AANA
Code of Ethics)
Research conducted by the Advertising Standards
Bureau in 2013 highlighted that the community
was conservative in its attitude toward language,
especially the use of certain words and where
children may hear or view strong language.
The Code requires that advertisements contain
appropriate language and not include strong or
obscene language.
Section 2.5 was the section of the Code under
which the highest number of cases were upheld
in 2014. This resulted from the language used by
one advertiser—in most cases this language was
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