Advertising Standards Bureau Review of Operations 2014 | Page 27

(ASAS) met with ASB in Canberra to gain a
more detailed understanding of the operations
and issues involved in the Australian selfregulation sphere.
Work continued on a project to further develop
regional self-regulation organisations. This work
resulted in the 2014 APEC Leaders Declaration
supporting an ‘Action Agenda on Advertising
Standards and Practice Development to promote
alignment of advertising standards’. This followed
a three year APEC project initiated by the ASB
and supported by the Australian Government, the
World Federation of Advertisers, the European
Advertising Standards Alliance, the International
Chamber of Commerce and sponsorship from
a number of international advertisers. The
ASB’s efforts over the three years led to the
development of important relationships among
APEC participants in supporting the growth
of advertising self-regulation throughout the
Asia‑Pacific region

Review of Operations 2014

High standards in governance
In 2014 the ASB Board of Directors undertook
an internal evaluation in the form of a confidential
self-evaluation survey. The survey provided
the Board of Directors with an opportunity to
individually and collectively consider what issues
may currently exist and any gaps in the current
composition of the Board. The survey results will
also serve as a benchmark for future evaluations.
At the same time, a Board Skills Matrix was

prepared to identify the current mix of skills,
experience and expertise of Board Members.
The Board comprehensively reviews the ASB’s
risk analysis and assessment framework as part of
the biennial strategic planning process. At each
board meeting, the Board reviews the status and
current situation of each risk assessed as “High”.
The Board approved a policy on board structure
and composition in late 2014. The policy sets
out the agreed criteria for Board membership. It
is intended to guide Board decisions so that an
appropriate mix of skills, experience, knowledge
and diversity is maintained to enable the Board to
achieve the company’s strategic objectives.

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