Advertising Standards Bureau Review of Operations 2014 - Page 26

Long term development The ASB capitalises on opportunities to administer all advertising and marketing communications complaints codes. this avenue for alternative resolution between competitors, with an increase in companies using the service during 2014. the Advertising Standards Authority of Singapore (ASAS) – also made presentations during the event. In December 2014, the ASB made a submission to the Department of Health’s Review of Medicines and Medical Devices Regulation. The submission reiterated the proposal made in the ASB’s earlier submissions to consultations of the Therapeutic Goods Administration and ANZTPA that the ASB assume responsibility for all complaints about advertising and marketing of therapeutic products to the general public. Regional support and leadership Participants heard about: In March 2014, the ASB and AANA co-hosted an event at the WFA Global Marketer Week held in Sydney. The outreach event included participants from across Europe, Asia, America and Australia. The theme was International best practice in the field of advertising standards and regulatory systems. • B est Practice and Experiences from EASA and its International Council on Advertising Self-Regulation • Th e Importance of Advertising Standards and the Global situation to date • A submission to take responsibility for the complaint adjudication function of the ABAC scheme was made to ABAC in early 2014. During the year ABAC conducted a governance review which concluded that the current ABAC complaints adjudication process is operating effectively and there was insufficient reason to change the system at this time. Key speakers were Guy Parker EASA Chairman and Chief Executive ASA, UK, Ildiko Fazekas EASA Executive Member and Executive Director ORT (Hungary) and Stephan Loerke and Will Gilroy from WFA Asia. Ms Hilary Souter, New Zealand Advertising Standards Association’s Chief Executive, along with Mr Bharat Patel, Executive Committee Member of the Advertising Standards Council of India, and Mr Seah Seng Choon, Executive Director of the Consumers Association of Singapore (CASE) – a member of B uilding and Developing Self-Regulatory Capacity: Experiences of capacity building in Eastern Europe, and • L ocal challenges and exchange of best practice experiences. A decision to resume in-house administration of the Claims Board has assisted in reinvigorating 24 Participants discussed issues surrounding capacity building and assistance that could be provided across regions. Following events held in conjunction with the WFA Global Marketer week, representatives from Advertising Standards Authority of Singapore Advertising Standards Bureau