Advertising Standards Bureau Review of Operations 2014 - Page 25

A committed, appropriately skilled and sustainable workforce The abilities and skills of staff were tested in 2014 by the record number of complaints received. Staff were able to maintain a highly efficient and steady work flow using systems and processes which have been constantly revised to meet work load requirements. Changing media categories 2010 2011 2012 2013 2014 TV Transport $ $ $ $ $ Pay TV Internet Radio Poster Billboard The ASB endeavours to provide a rewarding and challenging work environment while also maintaining a flexible family-friendly workplace. In 2014, staff have met work challenges and family needs through a combination of flexible work options such as working remotely and from home. Provision of flexible options in taking leave to enable staff to meet personal and work needs have also been offered to staff. Staff training needs are identified as part of the ASB performance framework. As well as attendance at a variety of industry workshops and conferences to maintain a current knowledge of industry trends, staff training was undertaken in social media marketing, office administration, legal ethics and in work health and safety. The ASB maintained an employee assistance program (EAP) through an external service provider which provides advice, counselling and support to all Bureau staff. Workplace health checks were offered to all staff in early 2014. Other fitness challenges were also promoted to staff to highlight the importance of a healthy level of activity. Print Outdoor 1 January to 31 December 2013 1 January to 31 December 2014 Cinema Ave. # of days No. Cases completed Ave. # of days No. Cases completed Mail 36.4 430 37.6 479 SMS Social Media App 9 2 full-time staff 7 part-time 6.5 full-time staff equivalent Promo Flying banner Out of home TV Review of Operations 2014 11% staff gross attrition rate 1 separation in 2014 5.6 years average staff tenure 23