Advertising Standards Bureau Review of Operations 2014 | Page 11

Most complained
about ads in 2014
1

0307/14 Ashley Madison Avid Life
TV ad featuring married men singing ‘I'm looking
for someone other than my wife’.
Board decision Dismissed.
Number of complaints 481

2

0277/14 My Plates
TV ad featuring a man repeatedly passing wind
in a car.
Board decision Dismissed.
Number of complaints 250

3

0178/14 Menulog

6

TV ad featuring two women wearing rubber
visiting a tyre store.
Board decision Dismissed.
Number of complaints 181

7

0276/14 My Plates

8

0069/14 Johnson & Johnson
Pacific Pty Ltd
TV ad highlighting embarrassing menstrual
experiences.
Board decision Dismissed.
Number of complaints 185

Review of Operations 2014

0438/14 Coalition for the
Protection of  Racehorses
Billboard pictures a horse lying on its side and the
words ‘Is the party really worth it?’
Board decision Dismissed.
Number of complaints 152

9

TV ad featuring a man picking his nose and
wiping it on a car door.
Board decision Dismissed.
Number of complaints 206

5

0281/14 My Plates
TV ad featuring a man picking his nose and
wiping it on a car door, his finger is pixelated.
Board decision Dismissed.
Number of complaints 180

TV ad featuring a Da Vinci character painting
The Last Supper.
Board decision Dismissed.
Number of complaints 228

4

0201/14 Ultra Tune Australia

0087/14 Johnson & Johnson
Pacific Pty Ltd
TV ad highlighting different embarrassing
menstrual experiences.
Board decision Dismissed.
Number of complaints 146

10

0014/14 Meat and
Livestock Australia
TV ad featuring Sam Kekovich promoting the
consumption of lamb on Australia Day.
Board decision Dismissed.
Number of complaints 80

9