Advertising Standards Bureau Review of Operations 2014 | Page 109

Strong or Evident Appeal to Minors means:
i. ikely to appeal strongly to Minors;
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ii. pecifically targeted at Minors;
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iii. aving a particular attractiveness for a Minor
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beyond the general attractiveness it has for
an Adult;
iv. sing imagery, designs, motifs, animations or
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cartoon characters that are likely to appeal
strongly to Minors or that create confusion
with confectionary or soft drinks; or
v. sing brand identification, including logos,
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on clothing, toys or other merchandise for use
primarily by Minors
Sponsorship means any agreement or part
of an agreement involving payment or other
consideration in lieu of payment by a Marketer
to support a sporting or cultural property, event
or activity, in return for which the sponsored
party agrees to be associated with or promote the
sponsor’s Alcohol Beverage or outlet. Sponsorship
also includes naming rights of events or teams
and the inclusion of a brand name and/or logo
at an event venue or on uniforms of participants
(excluding branded merchandise).

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