Advertising Standards Bureau Review of Operations 2014 | Page 102

5. Compliance and complaints

Schedule 1

Compliance

Core Principles

5.1. Signatories must develop and publish a
Company Action Plan communicating how they
will meet the Core Principles of this Initiative.

Advertising and Marketing Messaging

5.2. All Company Action Plans must be
consistent with the Core Principles of
this Initiative.
5.3. Signatories must brief all relevant staff on
the Core Principles of this Initiative and their
Company Action Plan.
5.4. Signatories must report on their Advertising
and Marketing Communications to Children on
an annual basis.
5.5. AFGC must coordinate monitoring of
company activities on an annual basis to confirm
compliance. Reports of this monitoring must be
made publicly available.

Complaints
5.6. Complaints under this Initiative must be
determined by an independent body.
5.7. The Advertising Standards Bureau has been
appointed to consider any complaints made under
this Initiative.
5.8. Signatories must comply with decisions of
the Advertising Standards Board, which may
include removing or amending non-compliant
Advertising and Marketing Communications.

S1.1. Advertising and Marketing
Communications to Children for food and/or
beverages must:
1. Represent healthier dietary choices, as
determined by the Nutrition Criteria; and
2. Reference, or be in the context of, a healthy
lifestyle, designed to appeal to Children
through messaging that encourages:
i. Good dietary habits, consistent
with established scientific or
governmentstandards; and
ii. Physical activity.

Product Placement
S1.2. Signatories must not pay for the placement
of, or actively seek to place, food and/or beverage
products in the program or editorial content of
any Medium directed primarily to Children unless
such food and/or beverage products are consistent
with S1.1.

Use of Products in Interactive Games
S1.3. Signatories must ensure that any interactive
game directed primarily to Children which
includes the Signatory’s food and/or beverage
products is consistent with S1.1.

Advertising in Schools, Pre-Schools and Day
Care Centres
S1.4. Signatories must not engage in any
Advertising and Marketing Communications
to Children in Australian primary schools,
pre schools and day care centres, except where

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specifically requested by, or agreed with, the
school administration for educational or
informational purposes, or related to healthy
lifestyle activities under the supervision of the
school administration or appropriate adults.

Children’s Sporting Events
S1.5. Signatories must not give away food and/
or beverage products or vouchers to Children as
awards or prizes at Children’s sporting events
unless those products meet the Nutrition Criteria.

Availability of Nutrition Information
S1.6. Nutrition profile information must be
available on company websites and upon request
in respect of all food and beverage products.

On-Pack Nutrition Labelling
S1.7. Nutrition profile information must be
provided on packaging wherever possible in
respect of those food products usually contained
in such packaging to assist parents and guardians
to make informed food choices for their Children

Schedule 2
Nutrition Criteria
The Nutrition Criteria for assessing Children’s
meals, according to the Initiative, are as follows:

S2.1. Meal composition
(a) The meal must be comprised of at least a
main and a beverage.
(b) The meal should reflect general principles
of healthy eating as defined by credible
nutrition authorities.

Advertising Standards Bureau