Advertising Standards Bureau Review of Operations 2014 - Page 102

5. Compliance and complaints Schedule 1 Compliance Core Principles 5.1. Signatories must develop and publish a Company Action Plan communicating how they will meet the Core Principles of this Initiative. Advertising and Marketing Messaging 5.2. All Company Action Plans must be consistent with the Core Principles of this Initiative. 5.3. Signatories must brief all relevant staff on the Core Principles of this Initiative and their Company Action Plan. 5.4. Signatories must report on their Advertising and Marketing Communications to Children on an annual basis. 5.5. AFGC must coordinate monitoring of company activities on an annual basis to confirm compliance. Reports of this monitoring must be made publicly available. Complaints 5.6. Complaints under this Initiative must be determined by an independent body. 5.7. The Advertising Standards Bureau has been appointed to consider any complaints made under this Initiative. 5.8. Signatories must comply with decisions of the Advertising Standards Board, which may include removing or amending non-compliant Advertising and Marketing Communications. S1.1. Advertising and Marketing Communications to Children for food and/or beverages must: 1. Represent healthier dietary choices, as determined by the Nutrition Criteria; and 2. Reference, or be in the context of, a healthy lifestyle, designed to appeal to Children through messaging that encourages: i. Good dietary habits, consistent with established scientific or governmentstandards; and ii. Physical activity. Product Placement S1.2. Signatories must not pay for the placement of, or actively seek to place, food and/or beverage products in the program or editorial content of any Medium directed primarily to Children unless such food and/or beverage products are consistent with S1.1. Use of Products in Interactive Games S1.3. Signatories must ensure that any interactive game directed primarily to Children which includes the Signatory’s food and/or beverage products is consistent with S1.1. Advertising in Schools, Pre-Schools and Day Care Centres S1.4. Signatories must not engage in any Advertising and Marketing Communications to Children in Australian primary schools, pre schools and day care centres, except where 100 specifically requested by, or agreed with, the school administration for educational or informational purposes, or related to healthy lifestyle activities under the supervision of the school administration or appropriate adults. Children’s Sporting Events S1.5. Signatories must not give away food and/ or beverage products or vouchers to Children as awards or prizes at Children’s sporting events unless those products meet the Nutrition Criteria. Availability of Nutrition Information S1.6. Nutrition profile information must be available on company websites and upon request in respect of all food and beverage products. On-Pack Nutrition Labelling S1.7. Nutrition profile information must be provided on packaging wherever possible in respect of those food products usually contained in such packaging to assist parents and guardians to make informed food choices for their Children Schedule 2 Nutrition Criteria The Nutrition Criteria for assessing Children’s meals, according to the Initiative, are as follows: S2.1. Meal composition (a) The meal must be comprised of at least a main and a beverage. (b) The meal should reflect general principles of healthy eating as defined by credible nutrition authorities. Advertising Standards Bureau