Advertising Standards Bureau Review of Operations 2014 - Page 101

Initiative Administration Committee Committee specified in Part 4 of the Initiative, which oversees the management of the Initiative. 4. Initiative administration (d) iaising with key stakeholders including the L Advertising Standards Bureau Initiative Administration Arrangements Initiative Administration Manager Employee of the AFGC responsible for the management of the Initiative. 4.1. The AFGC Board has ultimate responsibility for the administration of the Initiative including its purpose, effective management and reporting to stakeholders. The Initiative Administration Manager coordinates the management of the Initiative, with the assistance of the Initiative Administration Committee. The processes are described below and outlined in Figure 1. (e) oordinating the review of uptake and C effectiveness of the Initiative Medium Television, radio, newspaper, magazines, outdoor billboards and posters, emails, interactive games, cinema and internet sites. Nutrition Criteria Nutrition criteria, specified in Schedule 2, for assessing Children’s meals. Initiative Administration Manager Signatory Any company who has agreed to be bound by this Initiative and has submitted their Company Action Plan to AFGC. (g) Providing strategic advice to the AFGC Board on the value of the Initiative to industry (h) oordinating periodic review of the functions C of the Initiative and amendments as required (i) upporting the functions of the Initiative S Administration Committee 4.2. The Initiative Administration Manager from within the AFGC Secretariat coordinates the management of the Initiative. Specific management duties include: RCMI The AFGC’s Responsible Children’s Marketing Initiative. (f ) oordinating compliance monitoring C arrangements Initiative Administration Committee (a) eveloping an annual report and budget D (b) eveloping and facilitating an D implementation strategy, including the creation of consumer and industry awareness 4.3. The Initiative Administration Committee supports the management of the Initiative and the RCMI in conjunction with the Initiative Administration Manager. Terms of Reference are at Schedule 3. (c) nteracting with industry on matters relating I to the Initiative Figure 1: Initiative administration arrangements AFGC Chief Executive line management approve budget report Initiative Administration Manager Review of Operations 2014 AFGC Board report support report Stakeholders Budget recommendation Annual report Initiative Administration Committee 99