Advertising Standards Bureau Review of Operations 2014 - Page 10

Snapshot 2014 complaint snapshot Number of complaints received 5735 Number of complaints made about matters within ASB jurisdiction 2309 Number of complaints made about matters outside ASB jurisdiction 1197 Number of complaints about ads previously considered by the Board 2047 Number of complaints about ads already withdrawn Number of complaints assessed as consistently dismissed complaints Number of complaints unassessed at year end 56 174 8 2014 breach or not snapshot Number of ads the Board found consistent with Code and Initiatives Number of complaints about ads that did not breach Code or Initiatives Number of ads the Board found breached a Code or Initiatives Number of complaints about ads that were found to breach the Code 453 3981 62 202 2014 ad snapshot Number of ads complained about 566 Number of cases created but not put forward for consideration by the Board for variety of reasons 21 Number of ads withdrawn by advertiser before consideration by Board 30 Number of ads which were not modified or discontinued after a complaint was upheld 21* (19 Wicked Campers, 2 others) * For a more detailed discussion about compliance with Board determinations see the ACHIEVEMENTS SECTION - Our key result areas - Beneficiaries/Stakeholders - Self‑regulation system has effective compliance outcomes. 8 Advertising Standards Bureau