Advertising Standards Bureau Review of Operations 2014 | Page 10

Snapshot
2014 complaint snapshot
Number of complaints received

5735

Number of complaints made about matters within ASB jurisdiction

2309

Number of complaints made about matters outside ASB jurisdiction

1197

Number of complaints about ads previously considered by the Board

2047

Number of complaints about ads already withdrawn
Number of complaints assessed as consistently dismissed complaints
Number of complaints unassessed at year end

56
174
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2014 breach or not snapshot
Number of ads the Board found consistent with Code and Initiatives
Number of complaints about ads that did not breach Code or Initiatives
Number of ads the Board found breached a Code or Initiatives
Number of complaints about ads that were found to breach the Code

453
3981
62
202

2014 ad snapshot
Number of ads complained about

566

Number of cases created but not put forward for consideration by the Board for variety of reasons

21

Number of ads withdrawn by advertiser before consideration by Board

30

Number of ads which were not modified or discontinued after a complaint was upheld

21*
(19 Wicked Campers, 2 others)

* For a more detailed discussion about compliance with Board determinations see the ACHIEVEMENTS SECTION - Our key result
areas - Beneficiaries/Stakeholders - Self‑regulation system has effective compliance outcomes.

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Advertising Standards Bureau