Advertising Standards Bureau - Review of Operations 2013 | Page 92

2.10 Competitions

2.13 Alcohol

An Advertising or Marketing Communication to
Children which includes a competition must:

Advertising or Marketing Communications to
Children must not be for, or relate in any way to,

(a) ontain a summary of the basic rules for the
c
competition;
(b) learly include the closing date for entries;
c
and
(c) ake any statements about the chance of
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winning clear, fair and accurate.

2.11 Popular Personalities
Advertising or Marketing Communications to
Children must not use popular personalities
or celebrities (live or animated) to advertise or
market Products or Premiums in a manner that
obscures the distinction between commercial
promotions and program or editorial content.

2.12 Premiums
Advertising or Marketing Communications to
Children which include or refer to or involve an
offer of a Premium:

(a) hould not create a false or misleading
s
impression in the minds of Children about
the nature or content of the Product;
(b) hould not create a false or misleading
s
impression in the minds of Children that the
product being advertised or marketed is the
Premium rather than the Product;
(c) ust make the terms of the offer clear as well
m
as any conditions or limitations; and

Alcohol Products or draw any association with
companies that supply Alcohol Products.

2.14 Privacy
If an Advertising or Marketing Communication
indicates that personal information in relation
to a Child will be collected, or if as a result of
an Advertising and Marketing Communication,
personal information of a Child will or is likely to
be collected, then the Advertising or Marketing
Communication must include a statement that
the Child must obtain parental consent prior to
engaging in any activity that will result in the
disclosure of such personal information.

2.15 Food and Beverages
(a) dvertising or Marketing Communications
A
to Children for food or beverages must
neither encourage nor promote an inactive
lifestyle or unhealthy eating or drinking
habits.
(b) dvertising or Marketing Communications
A
to Children must comply with the AANA
Food & Beverages Advertising & Marketing
Communications Code.

2.16 AANA Code of Ethics
Advertising or Marketing Communications to
Children must comply with the AANA Code of
Ethics.

(d) ust not use Premiums in a way that
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promotes irresponsible use or excessive
consumption of the Product.

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Advertising Standards Bureau