Advertising Standards Bureau - Review of Operations 2013 | Page 91

2. Code of Practice

2.4 Sexualisation

2.7 Parental Authority

2.1 Prevailing Community Standards

Advertising or Marketing Communications to
Children:

Advertising or Marketing Communications to
Children:

(a) ust not include sexual imagery
m
in contravention of Prevailing
Community Standards;

(a) ust not undermine the authority,
m
responsibility or judgment of parents
or carers;

Advertising or Marketing Communications to
Children:

(b) ust not state or imply that Children
m
are sexual beings and that ownership or
enjoyment of a Product will enhance their
sexuality.

(b) ust not contain an appeal to Children to
m
urge their parents or carers to buy a Product
for them;

(a) ust not mislead or deceive Children;
m

2.5 Safety

Advertising or Marketing Communications
to Children must not contravene Prevailing
Community Standards.

2.2 Factual Presentation

(b) ust not be ambiguous; and
m
(c) ust fairly represent, in a manner that is
m
clearly understood by Children:
i. he advertised Product;
t
ii. ny features which are described
a
or depicted or demonstrated in
the Advertising or Marketing
Communication;
iii. he need for any accessory parts; and
t
iv. hat the Advertising or Marketing
t
Communication is in fact a commercial
communicatio