Advertising Standards Bureau - Review of Operations 2013 | Page 81
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Overseas complaint
1
0
2
1
Overseas web site with no Aust connection
1
2
0
0
40
180
307
35
0
4
13
0
Product or service - general
39
98
83
63
Product or service - on radio
4
0
1
0
Programming and content
4
16
11
11
Promotion TV and radio
37
166
161
49
Prohibited online content
0
0
0
5
Subliminal advertising
7
8
7
6
Tasteless advertising
39
44
45
19
Therapeutic goods
0
3
8
12
Timing - cinema
3
1
2
0
Timing - radio broadcast
4
0
2
0
Timing - TV
23
27
42
19
Tobacco advertising
13
4
2
2
Too many ads
3
3
8
9
Unsolicited mail and products
0
1
0
2
Weight management
4
0
3
12
12
2
5
22
REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** ... continued
Political advertising
Product or service - food
Wicked Campers - need for detailed information
Advertisement Withdrawn/Discontinued before case established
108
36
26
109
TOTAL
620
1181
1280
1078
** Following the launch of new Case Management System in March 2010, statistics relating to complaints not proceeding to a case are provided in greater detail.
CONSISTENTLY DISMISSED COMPLAINTS (No.) *
Unlikely interpretation
35
49
51
50
Not of concern to broad
community
22
20
9
12
Cconsistently dismissed issue
18
15
16
29
Consistently dismissed language
12
10
14
17
Incorrect about content
3
5
4
13
Product name
0
8
1
0
Multicultural community
2
5
0
10
Images of food
0
1
6
5
Consistently dismissed - MLA
0
0
0
33
Food / beverage logos
TOTAL
0
0
1
1
92
113
102
170
* Statistics not separately captured prior to 2010
For statistics prior to 2003, please see the publications section of our website—www.adstandards.com.au
Review of Operations 2013
79