Advertising Standards Bureau - Review of Operations 2013 | Page 79
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
REASON COMPLAINTS FELL OUTSIDE CHARTER (No.) ##
Not an advertisement - Community service
announcements
35
61
15
67
99
Not an advertisement - Direct distribution to an individual
11
5
1
1
4
Not an advertisement - Direct mail
19
11
3
4
2
Not an advertisement - Informercial
1
1
0
0
4
30
39
11
9
27
Not an advertisement - Label directions
2
5
1
7
13
Not an advertisement - Local advertising
30
14
21
16
28
Not an advertisement - Loudness of ads
71
12
11
8
11
Not an advertisement - Other
21
48
44
46
11
Not an advertisement - Point of sale
27
29
28
16
15
Not an advertisement - Internet
Not an advertisement - Product name or logo
5
5
0
3
9
29
92
58
84
126
Not an advertisement - Program content or programming
73
126
13
15
27
Not an advertisement - TV and radio promotional material
144
186
28
18
35
Not an advertisement - Product or service
Other - Dissatisfied
0
0
0
88
53
Other - Insufficient information
13
34
23
33
23
Other - Other
37
38
31
32
6
4
6
16
5
53
104
118
60
33
15
30
25
19
62
185
108
70
89
128
27
0
1
0
7
18
Other - Trivial complaint
Outside Section 2 - Broadcast timing
Outside Section 2 - Dislike of advertising
Outside Section 2 - Other
Outside Section 2