Advertising Standards Bureau - Review of Operations 2013 | Page 77

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

BOARD DETERMINATIONS (No., by Advertisement)
Withdrawn before Board
determination

5

20

33

13

5

10

11

29

10

24

17

Upheld

4

8

14

28

36

62

81

49

54

69

61

401

337

344

488

405

477

503

442

412

404

348

38

11

16

514

508

442

Dismissed
Not proceeding to Board
TOTAL

410

365

391

529

446

549

595

520

AGE RANGE OF COMPLAINTS (%)
< 19

2.25%

1.81%

1.80%

1.86%

1.74%

1.15%

19 - 29

14.99%

15.81%

15.62%

18.72%

18.38%

13.34%

30 - 39

23.11%

22.35%

22.55%

25.35%

22.24%

21.13%

40 - 54

30.56%

28.34%

25.36%

29.68%

31.22%

34.66%

55 - 65

11.15%

11.40%

9.88%

11.77%

12.46%

15.18%

3.28%

3.44%

3.09%

3.91%

3.55%

4.51%

> 65
Unspecified

14.66%

16.85%

21.70%

8.72%

10.42%

10.03%

100.00%

TOTAL

100.00%

100.00%

100.00%

100.00%

100.00%

GEOGRAPHIC SOURCE OF COMPLAINTS (%)
NSW

37.73%

38.20%

32.68%

36.77%

35.63%

34.47%

36.77%

35.98%

29.16%

32.52%

31.77%

VIC

24.75%

22.17%

21.19%

22.59%

20.18%

23.53%

21.16%

24.22%

21.49%

22.24%

23.08%

QLD

15.86%

16.16%

24.60%

17.01%

19.79%

20.51%

18.38%

22.73%

27.82%

21.88%

20.84%

SA

7.22%

7.10%

8.54%

10.08%

9.80%

9.24%

9.83%

6.53%

9.81%

9.81%

9.05%

WA

7.68%

8.84%

7.98%

7.84%

9.80%

7.17%

9.63%

6.81%

8.43%

9.26%

9.52%

ACT

4.40%

4.75%

2.47%

2.58%

2.50%

2.90%

2.16%

2.29%

1.38%

1.98%

2.13%

TAS

1.52%

1.92%

1.84%

2.31%

1.54%

1.48%

1.62%

1.07%

1.00%

1.98%

2.99%

NT

0.84%

0.83%

0.60%

0.84%

0.77%

0.70%

0.45%

0.37%

0.91%

0.33%

0.50%

Unspecified

0.00%

0.04%

0.10%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.11%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

0.07%

TOTAL

GENDER OF COMPLAINANTS (%)
Couple

2.30%

2.61%

2.10%

1.35%

0.92%

0.92%

0.82%

0.49%

0.19%

0.06%

Unspecified

2.83%

2.70%

2.13%

1.45%

1.08%

3.11%

4.29%

0.58%

0.43%

1.24%

0.47%

32.37%

37.63%

38.08%

36.75%

32.67%

36.93%

36.21%

29.90%

30.87%

39.60%

38.66%

Male
Female

62.50%

57.06%

57.69%

60.45%

65.33%

59.04%

58.68%

69.03%

68.51%

59.11%

60.80%

TOTAL

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

For statistics prior to 2003, please see the publications section of our website—www.adstandards.com.au

Review of Operations 2013

75