Advertising Standards Bureau - Review of Operations 2013 | Page 76
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Complaints within jurisdiction
1491
1720
983
Complaints outside jurisdiction
1181
1280
1078
443
290
308
138
211
212
113
102
170
ALLOCATION OF COMPLAINTS (No., by Complaint)
Complaints about already
considered advertisements
(current year)
Complaints about already
considered advertisements
(previous years)
See table below for previous year statistics. ASB is now able to maintain statistics about:
whether a complaint is within jurisdisction or not, whether a complaint is about an ad which
has previously been considered by the Board, whether the complaint raises a matter which has
been consistently dismissed by the Board, and whether there were complaints which remained
unallocated at 31 December.
Consistently dismissed
complaints
Not allocated at 31 December
TOTAL
50
0
0
0
0
0
0
0
37
22
3,416
0
3,640
2,773
OUTCOME OF COMPLAINTS (No., by Complaint)
Number of complaints about ads
which did not breach the Code
(current year)
Number of complaints about ads
which did not breach the Code
(pre reporting year)
Number of complaints about
ads which were found to breach
the Code
1569
TOTAL
0
0
0
0
0
0
280
225
45
17
2,072
0
212
12
0
211
353
Number of complaints about ads
that were withdrawn
911
138
See table below for previous year statistics. ASB is now able to maintain statistics that show
if a complaint was related to an advertisement considered by the Board in the current year or
previous years.
1440
1,976
1,365
OUTCOME OF COMPLAINTS (No. by Complaint - pre 2011)
Dismissed
1770
1349
1753
2648
1730
2263
2278
1692
23
55
94
164
280
477
521
361
113
236
139
20
15
57
56
53
Upheld
Withdrawn before Board
determination
Already considered
advertisements *#
708
see table above
Consistently dismissed
complaints *
92
Not proceeding to a case
TOTAL
714
656
970
1212
577
799
941
620
2,620
2,296
2,956
4,044
2,602
3,596
3,796
3,526
27.25%
28.57%
32.81%
29.97%
22.18%
22.22%
24.79% ((