Advertising Standards Bureau - Review of Operations 2013 | Page 75

How do people complain? The number of people choosing to lodge their complaints through the online system in 2013 continued to be the most popular option, with 89.6 per cent of submissions, however this has fallen from 93.7 per cent in 2012. The drop is due to an increase in postal submissions, from 6.3 per cent in 2012 to 10.2 per cent in 2013. 0.14% Fax 10.24% Post 89.61% Online The majority of postal submissions are complaint referrals from television stations, which are not submitted through ASB’s online complaints system. In 2013, 0.14 per cent of complaints were received by fax, a slight increase from 0.01 per cent in 2013. Review of Operations 2013 73