Advertising Standards Bureau - Review of Operations 2013 | Page 72

Which mediums
attracted complaints?
Consistent with previous years, in 2013, the
majority of complaints (62.1 per cent) related to
advertisements shown on television, slightly less
than the 2012 figure (65.5 per cent).
Forms of outdoor media were considered under
transport, billboard and outdoor mediums. In
2013, billboards attracted the second highest
amount of complaints for any medium with
9.6 per cent, this is up from 4.8 per cent in
2012. Transport accounted for 3.5 per cent
of complaints in 2013 and outdoor mediums
1.6 per cent.
In 2013, 5.5 per cent of complaints were for the
internet, and an additional 1.9 per cent were for
ads appearing in social media, this is down from
7.8 per cent and 2.6 per cent respectively in 2012.
Print media complaints remained consistent with
previous years at 4.5 per cent. Other mediums
attracting complaint included radio (3.6 per cent),
pay TV (3.5 per cent), poster (2.1 per cent),
cinema (0.8 per cent) and mail (0.7 per cent).
Less than one per cent of complaints were for
other mediums, these included promotional
material, apps, flying banner and stadium or
arena mediums.

70

62.10%
TV

9.59%
Billboard

5.45%
Internet

4.54%
Print

$

3.57%
Radio

3.50%
Transport

3.46%
Pay TV

2.13%
Poster

1.91%
Social Media

1.55%
Outdoor

0.79%
Cinema

0.69%
Mail

0.00%
Multi Media

0.72%
Other

Advertising Standards Bureau