Advertising Standards Bureau - Review of Operations 2013 | Page 53

Most complained about
campaign under FCAI Code
The most complained about campaign considered
under the FCAI Code in 2013 was for Nissan
Motor Co with a rush to hospital scenario. In this
advertisement a man was encouraged by a female
passenger to drive quickly through a suburban
environment. The car then comes to a stop outside
a hospital and the man announces that it was
their quickest time yet. The woman removes a
fake pregnancy pouch and we see the couple
embracing outside the hospital with the car in the
foreground. Complaints regarding this campaign
concerned the vehicle being driven at high speeds,
in an unsafe manner through a suburban area, and
that it \