Advertising Standards Bureau - Review of Operations 2013 | Page 43

Health and safety (Section 2.6,
AANA Code of Ethics)
Section 2.6 of the Code applies to health and
safety issues and covers a diverse range of
concerns including wearing the correct protective
gear, bike and motor vehicle safety, safe practices
around animals and depictions of smoking,
drinking and gambling.
The Board must uphold complaints where an
advertisement depicts material that is contrary to
prevailing community standards on health and
safety under Section 2.6 of the Code. There are no
defined community standards under this section;
it is the Board’s role to present its views on what
an appropriate community standard is considered
to be in relation to a particular issue.

Depiction of smoking, drinking
and gambling
There has been increasing concern over addictive
activities being promoted through advertising;
particularly the promotion of alcohol, gambling,
smoking or drugs.
The Board has consistentl H