Advertising Standards Bureau - Review of Operations 2013 | Page 4
Who we are
2013
The Advertising Standards Bureau (ASB) administers Australia’s national
system of self-regulation in relation to both public and competitor
complaints.
This is achieved through the independent complaints resolution processes
of the Advertising Standards Board and the Advertising Claims
Board respectively.
The Bureau was established for the purposes of:
•
e
stablishing and monitoring a self-regulatory
system to regulate advertising standards
in Australia
•
p
romoting confidence in, and respect for, the
general standards of advertising on the part of
the community and the legislators
Public complaints about particular advertisements
in relation to the issues below are considered
cost-free to the community by the Advertising
Standards Board:
In 2013 the ASB administered the following
codes of practice:
•
h
ealth and safety
•
u
se of language
•
A
ANA Advertiser Code of Ethics
•
•
A
ANA Code for Advertising and Marketing
Communications to Children
u
se of sexual appeal in a manner that is
exploitative and degrading images
•
d
iscriminatory portrayal of people
•
A
ANA Food and Beverages Advertising and
Marketing Communication Code
•
c
oncern for children
•
p
ortrayal of violence, sex, sexuality and nudity
•
a
dvertising to children
•
a
dvertising of food and beverages
•
a
dvertising of cars under the FCAI
Voluntary Code of Practice for Motor Vehicle
Advertising
•
e
xplaining the role of advertising in a free
enterprise system
•
•
r
unning other regulatory systems as
contracted from time to time.
A
ANA Environmental Claims in Advertising
and Marketing Code
•
F
ederal Chamber of Automotive Industries
(FCAI) Voluntary Code of Practice for Motor
Vehicle Advertising
•
A
ustralian Food and Grocery Council
Responsible Children’s Marketing Initiative of
the Australian Food and Beverage Industry
Funded through a levy paid by Australian
advertisers, this proven system of advertising
self‑regulation has operated since 1998 following
extensive consultation within the industry and
with government and consumer representatives.
The ASB also works with the Alcohol Beverages
Advertising Code (ABAC) management
scheme, and accepts, and forwards to the ABAC
administrator, all complaints about alcohol
advertisements.
•
A
ustralian Food and Grocery Council Quick
Service Restaurant Initiative for Responsible
Advertising and Marketing to Children
An Independent Review process continues to
provide the community and advertisers a channel
through which they can appeal decisions made
by the Advertising Standards Board. Established
in 2008 to consider consumer and advertiser
disagreement with Board determinations,
the process is reviewed regularly with a view
to maintaining and leading international
best practice in delivery of the advertising
self‑regulation system in Australia.
Competitor claims between advertisers in relation
to truth, accuracy and legality of particular
advertisements are considered on a user-pays basis
by the Advertising Claims Board.
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Advertising Standards Bureau