Around the year 2000, Amanda Lynn moved to a rural loca-
tion. She directed her passion for fitness and her philan-
thropic voice to create awareness of rare illnesses by
creating a fitness magazine. This publication was free of ad-
vertisements and provided a sounding board for people of
all levels of fitness. The magazine engaged readers to share
personal fitness goals and achievements with each other. It
was filled with real-life stories, issues and people illustrating
how anyone can achieve what they put their mind to, regard-
less of their personal challenges.
With social media exploding, her connections with publicists
and editors from all different readerships formed a link to the
online audiences when she started posting about her moose
or bear hunts. Back in 2007, the thought of women in the
hunting world was an obscure idea and even frowned upon
in certain groups or areas. People started to pay attention to
this new female hunter. In 2011, Amanda Lynn was asked to
66 | Summer 2017 | Adventure Outdoors
be a part of a Women’s Panel at an Outdoors Show in
Toronto, Ontario, and following a flood of positive feedback,
her career in the outdoors was suddenly launched unexpect-
edly.
Working behind the gun counter at Shooter's Choice gave
Amanda Lynn an opportunity to share her passion for
firearms and hunting knowledge with everyone, and this
marked the beginning of women in the industry. Noticing the
increase of women coming with questions about firearms
and hunting led Amanda Lynn to believe that there was
something missing in the world of hunting. An event was born
in 2011 – Range Day – and is held at a local gun club where
girls and women (aged 12 – 75) can come out and experi-
ence pistols, rifles, shotguns, and archery with no license.
This event features one-on-one mentoring in a non-intimidat-
ing environment, and also includes a gun-cleaning class ro-
tation instructed by Amanda Lynn’s female colleague, Lesley.