aden by aden + anais catalogue aden by aden + anais brochure EN | Page 2

organic easy about
swaddle
us
™
our story... who we are
Once upon a time, a new mum found herself searching high and low for the muslin swaddle blankets her mother and
grandmother and generations of Australian women before them had used to comfort their own babies. When she
couldn’t find them anywhere in her adopted home of the USA, she made them herself, and aden + anais was born.
We believe that soft, breathable muslin is the only fabric you should use on your babies. We also believe that every
parent and caregiver should have access to this “wonder fabric” and its benefits—which is why we introduced the
aden by aden + anais collections. By creating similar products to our aden + anais range with just minor adjustments,
we are able to make the calming assurance of muslin accessible to everyone everywhere.
Breathable and soft as a mother’s touch, aden by aden + anais 100% cotton muslin stays soft wash after
wash—an important quality when you know how much washing comes with a baby!
We continue to introduce lifestyle innovations with our ever evolving line of products that include bedding, bibs
and our iconic swaddling blanket—all designed to make little ones more comfortable and parents’ lives easier.
Also unique to aden by aden + anais, our modern aesthetic and iconic prints that complement your style while
delighting your baby.
From our family to yours, enjoy.
Love,
Raegan and the
aden + anais family
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