The ACHE- SETC Golden Triangle Local Program Council was represented at Table 9 by the Council's
President, Sammy Davis. To his right are special guests Brendan Webb, Practice Administrator, Texas Oncology
(TXO), Kevin Vineyard, TXO Regional Director- Gulf Coast Region, Houston and Lindsey Lanagan, TXO Legislative
Representative. To his left are Lance Beus, CEO Christus Jasper Memorial, Chase Authement, Practice
Administrator TXO and Anthony Sala, Practice Administrator TXO
These factors all increase the
expectations and incentives that
consumers have for healthcare, and
thus, influences their choices, Clarin
explained.
Consumers make the decision on where
to access healthcare services; therefore,
if healthcare providers aim to gain
competitiveness, they must understand
who is making the purchasing decision
and how they do it. Healthcare
providers must comprehend the
process of consumer decision making
and the factors that prompt the
consumer to purchase a certain plan,
Clarin explained. Clarin continued by
saying this will be achieved by being
consumer centric.
In the middle of Clarin's presentation, he
covered the three steps that guide
organizations to being consumer
centric. The process begins with the
leadership who are expected to make
strategic pricing decisions, and understand consumer behavior and
insights. Second, they should apply that knowledge to solving any
major strategic issues. The last step involves understanding that
the consumer should be the nucleus of any decision- making
process. This involves, ensuring that consumers have access to
information, promoting a patient- centered health care experience
and offering the relevant products and services to the consumer.
Health care providers face problems that can only be solved using
consumer insight. First, using consumer insight, the providers are in
a position to design and create strategies that allow access and
ensure that they remain relevant to their consumers. Second, it
helps address the competition suffered from lower priced outpatient
services. Additionally, it assists in the designing of detailed and
consumer- friendly networks. Lastly, it helps providers identify and
relay relevant messages to the relevant market.
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