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10
Demonstrate a strong grasp of the problem at hand. Demonstrate
understanding of how the course concepts apply to the problem.
Analysis
30
Apply original thought to solving the business problem. Apply concepts
from the course material correctly toward solving the business problem.
Execution
10
Write your answer clearly and succinctly using strong organization and
proper grammar. Use citations correctly.
Total
50
A quality paper will meet or exceed all of the above requirements.
Best Practices
The following are best practices in preparing this paper.
Cover Page: Include whom you prepared the paper for, who prepared it,
and the date. Table of Contents: List the main ideas and sections of the
paper and the pages where they are located. Illustrations should be
included separately. Introduction: Use a header on your paper. This will
indicate that you are introducing the paper.
The purpose of an introduction or opening is to introduce the subject and
why the subject is important; preview the main ideas and the order in
which they will be covered; and establish the tone of the document.
Include in the introduction a reason for the audience to read the paper.
Also include an overview of what you will cover and the importance of
the material. (This should include or introduce the questions you are
asked to answer in each assignment.)
Body of the Report: Use a header with the name of the case study. An
example is, "The Development of Hotel X: A World Class Resort."
Proceed to break out the main ideas: State the main ideas, the major
points of each idea, and provide evidence. Show some type of division,
such as separate, labeled sections; separate groups of paragraphs; or
headers. Include the information you found during your research and
investigation. Summary and Conclusion: Summarizing is similar to