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WI-FI
egardless of
event size or
location one of
the first things
customers
check for is free Wi-Fi,” says
Dominic Hampton, managing
director, Attend 2 IT. Once
considered a luxury, the modern
demand for social media,
and events’ reliance on it for
presentations has rendered
it vital. Hampton continues:
“But it’s not just for status
updates. We are fast becoming
a cashless generation favouring
and expecting electronic
transactions at bars, food traders
etc, and therefore a vital part
of an event’s revenue is more
and more dependent on PDQ
and contactless transactions
all requiring a stable internet
connection.”
Pylon One’s sales and
marketing director Mike Lang
adds: “It is no longer acceptable to
call up and say: ‘The stand, event
or stall was rammed yesterday,
we were busy all day, you couldn’t
move’. Now, and quite rightly, the
corporate client/brand need to
know how many people came,
what were the popular areas,
were the quiet areas, what times
were the busiest, what worked
and what didn’t. Wi-Fi is vital
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for the measurement of these
metrics.
“Footfall analytics gives us
these metrics and indeed far
more. In partnership with US
based company Kloudspot, Pylon
One can provide these answers.”
Hampton adds that event apps
are fast becoming an expected
technology to accompany an
event, and Wi-Fi once again
comes into its own. “Available to
download and engage visitors
for months prior, it gives
organisers the tools to market
acts, exhibitors to allow visitors
to plan, network and navigate the
ATTEND2IT.CO.UK
As the cashless generation
comes to expect free Wi-Fi,
Access examines its pitfalls
event with ease.”
But, with 5G on the horizon,
how will this change the game?
“Being one of the first few
companies to work with 5G we
were aware of how highly it was
anticipated, faster downloads and
more data is every organiser’s
dream,” says Hamton. “Imagine
attending a festival with at least
5,000 other people downloading
and uploading more than ever
before, except so is everyone else.
Users will run into the issues we
currently have with 4G. 5G is just
increasing our thirst for data
meaning event Wi-Fi providers