SEPTEMBER | TECH
Women in
Event Tech
What’s hot?
Words: James Morgan, founder,
Event Tech Lab
Marie-Claire Andrews Co-
Founder Virtual Expos NZ
and co-founder at ShowGizmo
created the Women in Event
Tech group. They were joined
by Dahlia El Gazzar in 2018
to strengthen the groups
reach,
globally.
Women
in Event Tech is a
community of people
that believe there are
“Women in Event Tech believe there
more
opportunities
are more opportunities for women
for women to lead
to lead in event tech sector than is
in event tech sector
than is currently the
currently the case”
case. Whether that’s
starting event tech
programming
exhibition stands at industry companies,
tech
innovations,
trade shows selling technology. event
The visibility of women in this designing tech-heavy event
space is has been lacking for installations – the group
many years. But there is light welcome all women from
and a positive move to see around the world that have an
more recognition of diversity interest in event technology.
in the event technology space. It’s a community where stories
We already know that shows are shared and knowledge
such as Confex, Event Tech is exchanged. The aim is to
Live, ibtm World and IMEX connect and inspire.
The group has a website
have increased the inclusion
of female speakers to reflect a w w w.women ineventtech.
more diverse gender balance in org where more information
content delivery on technology can be found. The group
topics. In addition to this, arranges meet ups at various
women in the technology international and local trade
space have also been making shows, association AGM’s and
other events where there are a
waves.
In 2017 two motivated significant number of women
technologists – Lenora Valvo event technology buffs and
CEO Swoogo, Founder and fans attending.
CEO of e-touches; along with
This month I want to highlight
a part of our industry that is
not well recognised - Women
in Event Tech. Most of the time
when we attended industry
events we see men speaking
on topics related to event
technology and mostly men on
54
Luster Flip Discs
Flip disc panels
create varying sizes
of mesmerising
interactive display
walls that attract
attendees with the
sound of thousands
of magnetic flipping
discs. The screens can
show fun or branded
content.
Zenus Smart
Camera:
The Zenus specialised
cameras analyse facial
expressions to tell
how happy attendees
are feeling. Event
organisers and brands
can accurately and
effortlessly measure
engagement in
specific areas.
Zootle Real Time Feedback
The NPS satisfaction survey platform allows
attendees to give feedback whilst at a venue.
The platform is launched when attendees sign
in to use the venue WiFi. Unhappy attendee
feedback is automatically escalated to the
organiser to deal with immediately.