Access All Areas September 2019 - Page 48

SEPTEMER | THE COLUMNISTS Access’ Next Generation winners are taking over The Columnists section... 48 In a good place, creatively Dan Andrew, founder, Be-Known Music Creating an experience powerful enough for an audience to engage with is the biggest challenge we face now as an industry. Concerts by acts like Drake are making the show part of an immersive experience, they’re creating new worlds for artists. Live, in the future, is not going to be about just seeing a band, it’ll be about catering for and creating ‘super fans’ on another level. We’ve been good at doing that with the events we’ve run at The Shard which were elegant, intimate and stripped back. Meanwhile, our Lord of the Mics event saw MCs clash on a boat, in a setting that people had never seen. There’ so many summer music events nowadays, that are no longer about ‘just going to a show’. They’re about finding new ways to connect to people. When we work with brands, we try and add a new perspective on an event, do something that makes people stop and think. I like how the industry is evolving. It’s on us to keep being creative and not settling for normality. Think about the consumer journey and their value for money. With so much happened on and offline we have to keep pushing boundaries. The money comes after you focus on the customers, not before. Causing a heatwave Mehram Sumray-Roots, founder, YADA Events Stop, look, listen Simon Skelt, event manager Kilimanjaro Live Working in the events industry has its perks, especially in the summer when festival season hits and there is something to attend every weekend. However, every year without fail, I like many, face a wardrobe problem. Normally it is a packing problem, trying to squeeze as many layers as possible into a rucksack in case you get caught in the rain rapping along to Chance at the Main Stage. But in 2019, it wasn’t how many clothes I could take, but how few. With the effects of global warming starting to feel more apparent this summer than ever, it does make me question what the future of British festivals in the heat looks like. From the closing of showers and water shortages at Glastonbury to the slushy watered-down cocktails at Lovebox, how can we be better prepared in 2020? What can we learn from American festivals such as Burning Man or Australian festivals in Adelaide that regularly face temperatures of 41C? Will we be ultimately swapping our wellies for water tanks and multiple layers for misting fans? With highs of 28C at Glasto in 2018 and over 33C in 2019, we have to ask what the heatwave of 2020 will bring. In October 2013 I interviewed at Kilimanjaro Live to be a promoter’s assistant. Fortunately, I didn’t get the job. If I had, the last few years would’ve been completely different. I was later asked onto Vans’ Warped Tour and jumped at the opportunity. I then came back for the summer as a production assistant and six years later and I’m still here, working on large-scale field and stadium shows, including the highest grossing tour of all time. Oh, and I was also inducted in to the Access Next Generation 2018, which brings me here! I thought I’d start my column by giving the Next Generation class of 2023 some tips, as I could have really used a few helpful hints when I started out in this crazy industry. These tips may sound obvious but that’s because they work: Ask questions: My first question was ‘what’s heras?’ which seems comical now, but the point is you should never be afraid to ask. Find a mentor: I’ve been incredibly lucky to have Zac Fox. Find one half as good, and you’ll be laughing. Be proactive and say ‘yes’: If someone needs assistance with a job you aren’t familiar with, put yourself forward. If you’re asked to work a weekend when you already have plans, say yes. The tips continue at accessaa.co.uk