2002
Dubai Shopping Festival
Opening Ceremony
Al Faisaliah Tower
Ramping up infrastructure
and offering turnkey staging
services including complete
event production and
support meant that over the
next couple of years Protec
were taking on most of the
major contracts in the Middle
East including the opening
ceremony of the Dubai
Shopping Festival, which
at the time, was the most
technically complex show
staged in the region.
1999
Al Faisaliah Tower
The grand opening of the Al
Faisaliah Tower in Saudi Arabia
marked the birth of Protec as
a company. From that humble
beginning, Protec has gone on
to produce some of the region’s
largest and most complex events.
2001
Dubai Media City
Dubai Media City
Protec designed and delivered the
opening ceremony for Dubai Media
City with a spectacular sound and
light show. The event was a turning
point in the Middle East as Dubai's
ruler changed the rules to grant
freedom of expression for the world's
media working from the country
while Protec firmly consolidated its
position as a major player.
Protec celebrates
20 years of
memorable events
Protec reflects on 20 years of
business, picking out some key
innovations and events
Timeline and words provided by Protec
20
Audi Showroom
Established in 1999 by industry leader and
habitual pioneer Stephen Lakin, the Protec
Group has grown and expanded to deliver
world-class events across 25 countries
spanning Europe, the Middle East, Africa and
Asia with full operations in Riyadh, Dubai,
Abu Dhabi and Birmingham. Equipped
with a team of globally experienced event
professionals with decades of experience
in the corporate and rock and roll industry,
Protec has a reputation for creatively pushing
the boundaries of what is possible in the
events industry.
The company’s award-winning innovative
design, technical planning and overall
implementation with state-of-the-art
2012
Audi Showroom launch
Protec debuted Watchout projection
mapping at the opening of the biggest
Audi showroom in the world at the time.
2013
IDEX Opening Ceremony
Protec worked as creative event production
agency and complete technical supplier to
deliver this biennial spectacular production
which requires a live action scenario played
out by UAE military with film grade SFX and
pyro over five days in front of a live audience.
The company has been the producer and
comprehensive supplier of this event ever since.
equipment has helped them win major
contracts over the years for high profile
events across the three continents supplying
state of the art equipment and highly trained
professionals for all events categories
including stadium spectaculars and large
scale opening and closing ceremonies.
Its drive for innovation and creative
event solutions consistently pushes the
boundaries of what is possible and drives
forward the industry. Protec continues to
make investments across all its branches
and departments to ensure it stays at the
technology forefront and continues to be a
major influencer globally in AV, staging and
event technology.