2002 Dubai Shopping Festival Opening Ceremony Al Faisaliah Tower Ramping up infrastructure and offering turnkey staging services including complete event production and support meant that over the next couple of years Protec were taking on most of the major contracts in the Middle East including the opening ceremony of the Dubai Shopping Festival, which at the time, was the most technically complex show staged in the region. 1999 Al Faisaliah Tower The grand opening of the Al Faisaliah Tower in Saudi Arabia marked the birth of Protec as a company. From that humble beginning, Protec has gone on to produce some of the region’s largest and most complex events. 2001 Dubai Media City Dubai Media City Protec designed and delivered the opening ceremony for Dubai Media City with a spectacular sound and light show. The event was a turning point in the Middle East as Dubai's ruler changed the rules to grant freedom of expression for the world's media working from the country while Protec firmly consolidated its position as a major player. Protec celebrates 20 years of memorable events Protec reflects on 20 years of business, picking out some key innovations and events Timeline and words provided by Protec 20 Audi Showroom Established in 1999 by industry leader and habitual pioneer Stephen Lakin, the Protec Group has grown and expanded to deliver world-class events across 25 countries spanning Europe, the Middle East, Africa and Asia with full operations in Riyadh, Dubai, Abu Dhabi and Birmingham. Equipped with a team of globally experienced event professionals with decades of experience in the corporate and rock and roll industry, Protec has a reputation for creatively pushing the boundaries of what is possible in the events industry. The company’s award-winning innovative design, technical planning and overall implementation with state-of-the-art 2012 Audi Showroom launch Protec debuted Watchout projection mapping at the opening of the biggest Audi showroom in the world at the time. 2013 IDEX Opening Ceremony Protec worked as creative event production agency and complete technical supplier to deliver this biennial spectacular production which requires a live action scenario played out by UAE military with film grade SFX and pyro over five days in front of a live audience. The company has been the producer and comprehensive supplier of this event ever since. equipment has helped them win major contracts over the years for high profile events across the three continents supplying state of the art equipment and highly trained professionals for all events categories including stadium spectaculars and large scale opening and closing ceremonies. Its drive for innovation and creative event solutions consistently pushes the boundaries of what is possible and drives forward the industry. Protec continues to make investments across all its branches and departments to ensure it stays at the technology forefront and continues to be a major influencer globally in AV, staging and event technology.