SEPTEMBER | FEATURE
Keeping cricket on message
The Creative Technology team was responsible for the full management and delivery of the in-ground large
screens contract for the ICC Cricket World Cup 2019, which ran from the end of May to mid-July
C
overing 12 Cricket grounds
across the UK for a period of
six weeks, the ICC Cricket
World Cup 2019 played host to the very
best Cricket teams in the world and
delivered over 50 days of consecutive
live game action.
Creative Technology’s relationship
with the ECB and the ICC for Cricket
in the UK has spanned more than 10
years. During this time the scope of
service and the technology employed
from Creative Technology has evolved
significantly with both parties
continuously striving to deliver display
and content management solutions.
This was evident at the 2019 Cricket
World Cup where Creative Technology
delivered real time live action video,
statistics and up to dates scores
and a whole range of promotional,
advertising and general messaging to
the audiences within the grounds.
LED Screen Provision
The core activity at the heart of the
project was for the delivery of large
LED screens into the cricket grounds as
live replay and scoreboard relays. These
were provided where the individual
grounds do not have a screen installed
on site or where an additional screen
was needed to be added to match the
ICC requirement.
The screens deployed were both
modular and mobile units with the
type being dependent on the location
and other variables such as access
and space. Creative Technology’s
experience garnered through many
years working at the venues selected
for the ICC Cricket World Cup allied
with Creative Technology’s close
working relationship with the ECB
ensured that this was a straight
forward process for the ICC.
Support structures and general
infrastructure
In support of the screen provision
Creative Technology also provided
screen support structures which were
designed and built as bespoke units
specifically to match the requirement
of the screens they support. This part
of the service was provided to grounds
in Headingly, Yorkshire – Glamorgan,
Wales and Edgbaston, Birmingham.
Content management and generation
In order to manage and deliver
content to the LED displays Creative
Technology also delivered a medium
sized outside broadcast vehicle, located
in the main OB compound during
matches this was the platform for the
video team to deliver a bespoke feed
tailored to the need of the spectators.
Live feeds were taken from the main
Sky TV OB unit, Hawkeye and other
stadium-based locations and additional
content and footage was generated
by our own camera personnel. From
these feeds the Creative Technology
team created a live programme
combining live footage, player and
game information, action replays and
pre-shot/edited infill programmes and
highlights features.
The resulting outcome was a
streamlined series of live coverage run
across the full six-week project duration
providing engaging, interesting and
exciting LED output that fully engaged
the audiences and built interest and
understanding in the live ICC Cricket
World Cup games throughout the
competition.
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