SEPTEMBER | REVIEW
visitors each Festival of Speed.
We need to make sure we hit our
budgets of course and in turn we
are very keen to prove ROI to our
many partners. Some are here
to showcase their brands to the
visitors on the ground and some
use FoS as a multi-media platform
to showcase their brands digitally
and to create year-round digital
content. We never stop pushing
ourselves to deliver something
bigger and better each year.”
Bulley also took time to reflect
on what makes the event so unique
in the motorsport calendar. “There
was a great quote from a visiting
VIP, Dr Herbert Diess, global chief
of VW Group this year that I think
sums up exactly what the Festival
of Speed is and what makes it so
unique. ““Motor shows are dead.
They are a product of the 1960s and
they are not as relevant anymore.
They’re not delivering what we
want and they’re not delivering
what car buyers want. People need
to see more interaction with the
product. They expect it. Those days
of relying on tradition are gone,”
Diess said. “It’s events like the
Goodwood Festival of Speed that
are showing us the modern way
to show cars to people.” On top of
that of course it’s not just cars, it’s
bikes, Mars rovers, Jet Packs, VR,
Above: 2009 Formula 1 World
Champion Jenson Button was the
star celebrity
Robotics, food, family fun and all
set in the most beautiful English
Estate. There’s nothing else like it
in the world.”
The suppliers behind the event
also helped make the event a
success. “We have many preferred
suppliers, as do our partners. I
couldn’t possibly name them all but
we do have a staggering amount of
people here making it all happen.
We’ve been told it’s the largest
green-field site-build in the world
– we have around 11,000 people
here working on the event and a
recent survey by the University of
Brighton said we contribute some
£240 million to the local economy
through our events.
“What always amazes me is the
level of commitment and passion
we get from everyone who works
here for us and with us. It’s like we
all know we’re doing something
great and we want to play our part
in it the best we can.”
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