NOVEMBER | SECTOR FOCUS
One Big Night at the O2
and The Appointment Group to deliver a
memorable evening of celebration at The O2
for more than 1,200 guests. One Big Night
was designed to celebrate a record-breaking
year in the UK for the luxury car brand, in
particular, new car sales across the country
reaching an all-time high. The Appointment
Group’s Nicole Unsworth project managed
the event, creating a celebratory evening
by merging two separate, smaller events.
Pride in London
April saw London celebrate all things
Pride. Pride in London, organiser of the
UK’s largest Pride celebration, appointed
Innovision as production partner for the
2018 event. The live event production
specialist was selected by the not-for-profit
organisation as a production partner and
was chosen by Pride in London to move
the event forward. Innovision, which has
experience of large-scale events such as
the London 2012 Athletes Parade, turned
to PRG for its specific requirements. It was
a task that would require skill, precision
and planning; three things that filtered
through to the contractors that had been
chosen to supply considerable amounts
of infrastructure in what were at times,
restricted sites and short load in windows.
Cameron Bannister, senior account
manager at PRG said “There was certainly
a fantastic energy in the team. It was great
to be a part of such a positive event. All of
the people – client side and supplier side –
had masses of enthusiasm that resonated
through every aspect of the delivery.”
St Johns May Ball 2018
HAWTHORN ON EVENT PRODUCTION
Access talks to Hawthorn’s Scott Rooney-Ashby
about how event production is panning out this year
What have you noticed changing in the event
production landscape over the last year?
There has been a lot more emphasis on experiential
activity. We’re living in an age that is all about the
experience, and attendees are demanding more
from the events they attend, whether it’s a festival
or a more corporate conference style event, they’re
not satisfied to simply be told about a brand, they
want to be completely immersed in it. The pressure
is on for organisers to go the extra mile and
create extraordinary, unforgettable experiences.
Is the demand for innovative production
increasing?
We’re definitely seeing an increased demand for
more innovative ideas within production. Event
organisers are always asking for something completely
bespoke that will really capture imaginations.
With social media playing such an important role
in how we communicate now, brands understand
the importance of creating an off-line experience
that attendees want to share online. By utilising
this, brands can vastly improve the reach of their
events and create more connections. At Hawthorn,
we like to get involved with the client at the concept
stage to help develop and shape a bespoke solution.
How much does cost come into the equation?
Costs are always at the forefront when working
with a client. On the whole, budgets are similar
to what they were last season although
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