NOVEMBER | SECTOR FOCUS
EVENT PRODUCTION
PRG: FIVE OF THE BEST
It’s been another action-packed year for
full-service technical production specialist
PRG, with some epic events taking place
across the UK and beyond.
Access examines some of the finest production jobs this year
director and executive producer of Fast and
Furious Live, who drafted in the expertise
of Simon Aldridge, production director,
Fast and Furious Live Tour
Tom Rees, project manager, Ala Lloyd, set
Universal Brand Development and Fast designer and Bruno Poet, lighting designer,
Live Productions, a joint venture between to produce this stand-out arena show.
Epsilon Partners and Brand Events, called
upon PRG to create the ground-breaking U2’s eXPERIENCE + iNNOCENCE Tour
projection mapping used in the Fast and
This year saw U2 return to arenas
Furious Live Tour. This event pushed the worldwide with the band’s eXPERIENCE
boundaries of live event production. The + iNNOCENCE Tour. PRG technology was
action-packed live arena show celebrates used throughout the tour, bringing sets to
the Fast and Furious film franchise and life with the addition of PRG’s eye catching
features fast cars, record-breaking LED, Pure 10. The Pure 10 technology used in U2’s
precision driving and industry leading 3D tour is 10 times lighter than a regular screen,
projection mapping. The event was the with an unprecedented 70% transparency.
brainchild of Rowland French, creative Jake Berry, production director U2, stated
Fast and Furious Live
that without the PURE10, the setting for
U2’s eXPERIENCE + iNNOCENCE Tour
would not have been possible: “After the
Joshua Tree Tour, we wanted to raise the bar
even higher. We wanted a wider screen, in
combination with a flying catwalk.” Thanks
to the Pure 10, Berry’s vision came to life.
Eric Prydz Presents HOLO at Creamfields
In August, 20,000 dance music fans
flocked to Creamfields’ Steel Yard, an
impressive super structure, to watch
Swedish DJ Eric Prydz perform the
headlining set. Complete with “astronauts”,
lasers and holographic heads, the mind-
blowing “HOLO” live show debuted
at Glasgow’s Braehead Arena in June,
before heading to Creamfields for a UK
festival exclusive. Prydz promised fans
mesmerising production and impressive
visuals, and he certainly delivered.
Technical production specialist PRG
played a vital role in Prydz’s extensive set,
bringing together larger than life event
production, state-of-the-art technology
and a record number of Kinesys points.
The company worked extensively with
Ian Greenway, director of LarMac Live,
who managed the festival’s production –
Steel Yard was one of nine arenas that PRG
provided a staggering amount of kit to.
One Big Night at the O2
A luxury automotive brand took over the
O2 for an epic event with 1,200 attendees.
The brand wanted to create one big event
that would celebrate its achievements, and
those of its retailers, and so it turned to PRG
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