Access All Areas November 2018 - Page 36

NOVEMBER | SECTOR FOCUS EVENT PRODUCTION PRG: FIVE OF THE BEST It’s been another action-packed year for full-service technical production specialist PRG, with some epic events taking place across the UK and beyond. Access examines some of the finest production jobs this year director and executive producer of Fast and Furious Live, who drafted in the expertise of Simon Aldridge, production director, Fast and Furious Live Tour Tom Rees, project manager, Ala Lloyd, set Universal Brand Development and Fast designer and Bruno Poet, lighting designer, Live Productions, a joint venture between to produce this stand-out arena show. Epsilon Partners and Brand Events, called upon PRG to create the ground-breaking U2’s eXPERIENCE + iNNOCENCE Tour projection mapping used in the Fast and This year saw U2 return to arenas Furious Live Tour. This event pushed the worldwide with the band’s eXPERIENCE boundaries of live event production. The + iNNOCENCE Tour. PRG technology was action-packed live arena show celebrates used throughout the tour, bringing sets to the Fast and Furious film franchise and life with the addition of PRG’s eye catching features fast cars, record-breaking LED, Pure 10. The Pure 10 technology used in U2’s precision driving and industry leading 3D tour is 10 times lighter than a regular screen, projection mapping. The event was the with an unprecedented 70% transparency. brainchild of Rowland French, creative Jake Berry, production director U2, stated Fast and Furious Live that without the PURE10, the setting for U2’s eXPERIENCE + iNNOCENCE Tour would not have been possible: “After the Joshua Tree Tour, we wanted to raise the bar even higher. We wanted a wider screen, in combination with a flying catwalk.” Thanks to the Pure 10, Berry’s vision came to life. Eric Prydz Presents HOLO at Creamfields In August, 20,000 dance music fans flocked to Creamfields’ Steel Yard, an impressive super structure, to watch Swedish DJ Eric Prydz perform the headlining set. Complete with “astronauts”, lasers and holographic heads, the mind- blowing “HOLO” live show debuted at Glasgow’s Braehead Arena in June, before heading to Creamfields for a UK festival exclusive. Prydz promised fans mesmerising production and impressive visuals, and he certainly delivered. Technical production specialist PRG played a vital role in Prydz’s extensive set, bringing together larger than life event production, state-of-the-art technology and a record number of Kinesys points. The company worked extensively with Ian Greenway, director of LarMac Live, who managed the festival’s production – Steel Yard was one of nine arenas that PRG provided a staggering amount of kit to. One Big Night at the O2 A luxury automotive brand took over the O2 for an epic event with 1,200 attendees. The brand wanted to create one big event that would celebrate its achievements, and those of its retailers, and so it turned to PRG 36