Access All Areas November 2018 - Page 15

NOVEMBER | PREVIEW Beer to stay The London Bierfest has stayed buoyant in the competitive Bavarian event market by targeting corporates T he London Bierfest returned to the City of London for its 15th edition on 18-19 October 2018 with ample steins of Bitburger beer, traditional Bavarian cuisine and live entertainment. Piggybacking on the rising popularity of Germany’s traditional autumnal celebration, and diversifying tastes in beer, the event launched in 2003 as a two-day Bavarian- style event, bringing the spirit of the Munich Oktoberfest to the City of London, as a team of Heidis, Helgas and Helmuts, all in traditional dress, serve thousands of revellers each day. Tables an all-inclusive package of unlimited steins of Bitburger beer, wine and soft drinks, platters of traditional German cuisine, full table service throughout the night and live performances including, this year, the return of the inimitable Miss Polly Rae, who brought along an array of aerialists, dancers and acrobats. Bitburger was again on board as the event’s partner for the eighth time. What made the event a success? London Bierfest, the capital’s premier corporate beer festival, returned to London for its milestone 15th edition on 18–19 ‘Oktober’ 2018 with a line-up of thrilling live entertainment, including Miss Polly Rae, Duo Deux Ailes, Bruce Airhead, Jessica Ladley and more. The return of the inimitable Miss Polly Rae kept guests captivated with her array of aerialists, dancers and acrobats. Best known for her West End production ‘The Hurly Burly Show’, Miss Polly exudes comic flair that enthrals her audiences with unforgettable performances. Acrobatic duo Deux Ailes combines grace, style and gravity-defying agility both in the air and on the ground with their breath- taking routines. Leading comedy entertainer Bruce Airhead performed a unique comedy cabaret act using a six-foot balloon. Jessica Ladley also featured, performing with a CYR wheel, the acrobatic apparatus which has taken the circus world by storm. Jessica combined her strong dance and acrobatic foundation with the wonders of the wheel. 15