MAY | SECTOR FOCUS
TAPPIT AT FINNS BEACH
CLUB
In previous iterations of their
New Year’s Music Festival, Finns
Beach Club operated on a token
system. By making the switch to
tappit’s RFID cashless system,
Finns:
• Increased spend per head by
30%
• Saw an 443% ROI
• Processed 47 transactions per
minute
• Collected valuable data and
insights to improve future
events
Finns Beach Club, an all-
bamboo hangout and one of
Bali’s hottest beach clubs, took
the bar higher with a two-day
music festival to celebrate the
beginning of 2019 with star-
studded line-ups. Martin Solveig,
Roger Sanchez, Clean Bandit,
Khalid and more turned the laze-
away beachfront venue to one of
the biggest New Year’s parties the
paradise island has ever seen.
Challenges and Objectives
Finns Beach Club used to
have its own ‘cashless’ system,
aptly-named ‘Finns Money’,
which works the same way as
physical tokens. Finns Money
came with its own set of benefits,
the biggest being eliminating
WiFi dependency at a venue
with considerably high footfall,
a problem known to many when
processing high volumes of card
payments.
Beyond network dependability
concerns, Finns also wanted to
mitigate the risk of theft and
fraud, reduce queues and improve
customer experience.
Finns were well-informed on
the benefits of going cash-free,
“Finns Money came
with its own set of
benefits, the biggest
being eliminating
WiFi dependency”
so it was a no-brainer for them to
continue with a ‘cashless’ system.
However, the Club was quick to
learn that they weren’t reaping
the full benefits of cashless by
using their analogue system.
While tokens had eliminated
the need for WiFi and reduced
staff cash handling onsite, they
weren’t increasing transaction
speeds, maximising profit or
collecting any useful consumer
data.
tappit Solution
Results
• Increased profits. Going
cashless with tappit has not
only sped up service time but
also increased the average
spend by 30% per head,
resulting in an incredible 443%
ROI from working with tappit.
• Security. The use of an RFID
cashless system decreases
the risk of theft and fraud,
benefiting event attendees
and organisers alike. More
than 65,000 transactions were
processed securely using the
tappit platform throughout the
event.
• Reduced labour and human
error. With more than 15,000
festival attendees, the tappit
RFID system significantly
reduced the amount of
analogue work of token
counting and reconciliations,
which also left less room for
human error.
• Reporting and insights.
Reports pulled through the
tappit system allowed Finns to
get significantly more insight
into their customers’ behaviour
than tokens. For example,
tappit’s reports showed that
the plant-based items on the
menu were considerably more
popular and that rum and
gin accounted for 25% of the
beverage sales. These learnings
can be used to improve future
events, both operationally and
commercially.
• Speed and efficiency. With
an average of 47 transactions
per minute, the queues
were greatly reduced.
Both customers and staff
both benefited from faster
transaction times.
Testimonial
Peter Ståhlberg, food &
beverage director, Finns Beach
Club: “Our initial motivation of
going cashless with tappit was
to increase average spend and
at the same time reduce cash
transactions and potential theft,
but working with tappit provided
us with a lot more benefits than
expected. We increased our profit
by 30% and the insights provided
are very useful for future events.”
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