MAY | SECTOR FOCUS
DRINK TIME
Mobile Bar Hire ’ s director Rags Sandhu : Are festivals and events sticking to single suppliers for beverages , or are drink offerings diversifying and why ? The festival suppliers circuit is becoming more readily available for companies of various sizes to now get involved . With specialist Gin and Craft beer bars being more varied , it feels like organisers are keen to have multiple units at the same event . Gone are the days of one festival and one bar !
What requirements are organisers requesting for bars ? With festival bar suppliers on the increase , event organisers are asking more for legal documentation and evidence of compliance which I feel they are 100 % correct in asking for . Due to LED technology and great designers , the market seems to have gone away from the basic straight wooden brown bars ( pub style ) and now appear to be more ‘ rustic ’ or plain black / whites . Rather than the ‘ back bars ’ being used for display they are now middle bars which are simply used as a pouring station for draught beers and ciders etc .
Any key shifts ? More venues are open for events of all sizes . Who would have ever though that a cathedral would be the chosen venue for an corporate function , well we found ourselves in Southwark Cathedral London where we installed one of our circular bars . The plus side for venues is that it could be additional income for very little work and the positives for the customers and company are obvious .
Mary Shelley-Smith , global operations director of Eat to the Beat : It is now a legal requirement to label to label the 14 main allergens and we ’ ve seen a real shift in awareness . All our staff are well trained in this area and we use pictures and numbers to denote them , which is vital when there are many nationalities and languages to take into consideration .
We ’ re well versed in how to prepare food for very specific taste and diets . Working all over the world with athletes and artists who are at the top of their field ensures that we ’ re ready to deal with literally everything and anything . We ’ ve cooked food for people who are committed to super strict diets to those who don ’ t like furry fruits !”
We ’ ve found in recent years that most events have a wide array of dietary requirements , so we offer vegan , gluten free , halal , nut free , high protein , low carb , low sugar etc . Menus are planned to be inclusive so there is always something that the main restrictions are able to eat rather than people feeling that they ’ re being singled out as having special requests . Obviously with things
DIETARY REQUIREMENTS
like severe nut allergies we make the whole site nut free and have various strategies and procedures in place that our teams are trained in for dealing with specific requests .
Welfare
Catering requirements are often based on the demands of the task in hand . If you ’ re onsite with crew who ’ re working long hours , doing a physically demanding job , then they are going to want more hearty , comfort type food .
Whereas artists , who ’ re about to perform , will want lighter healthier options . It ’ s all about knowing and understanding who you ’ re preparing the food for .
When it comes to catering on tour or onsite , we very much see ourselves as providing a home from home on the road .
Our approach to service is holistic - it ’ s comforting to see the same warm and friendly smiling faces and know where to find the biscuits next to the coffee machine - rather than having to navigate a whole new set up every day .
We see ourselves as an extension to our clients ’ teams rather than an addition .
39