MAY | FEATURE
Training, penalty shootout, urban
beach & street performers.
For big kids: ‘The Monster’
The East of England Arena and
Events Centre (EEAEC) recently
announced that ‘The Monster’,
a gigantic inflatable 300 metre
bouncy obstacle course and party
event, will be coming to the venue
for four days from 30 August to
2 September, 2018 as part of its
wider UK tour.
‘The Monster’, 300 metres long
with 42 obstacles, begins its tour
at Manchester Central on 25 May,
before moving on to tour through 6
other major city venues, including
Cardiff Motorpoint Arena, Royal
Highland Centre Edinburgh, and
Alexandra Palace, London, and
arriving at EEAEC in late August.
Joe Arditti and Nick Zuppar,
promoters at Sunny Paradise Hotel
Ltd, the operator and organiser of
the obstacle course event and tour,
described why EEAEC was chosen.
“EEAEC is ideally situated
for ‘The Monster’,” said Arditti,
“It provides a full scale, modern
and flexible venue in an area
underserved by events and
experiences like ours. Its excellent
road and rail links, free parking
and flexibility made it the stand-
22
Above left: Monstrous Festival;
right: Alexandra Palace’s event
in 2017
THE MONSTER TOUR
• Manchester
25–28 May,
Manchester Central
• Cardiff
22–24 June,
Motorpoint Arena
• Sheffield
6–8 July, FlyDSA
Arena
• Nottingham
20–22 July,
Motorpoint Arena
• Edinburgh
9 –12 August, Royal
Highland Centre
• London - 24 Aug –
27 Aug, Alexandra
Palace
• Peterborough - 30
Aug – 2 Sept, East
of England Arena
• Birmingham - 21
Sept – 23 Sept,
NEC
out venue for the region.”
Zuppar continued, “The Monster,
our latest and biggest inflatable
obstacle course, is going to draw
even bigger crowds than ‘The
Beast’, our previous event, and
EEAEC has the scope and scale
to accommodate not only ‘The
Monster’, but also the dazzling
array of street-food pop ups, craft
beer stalls, cocktails bars and
many other attractions that help
create the party atmosphere we
want at every venue.”
Dean Rees, EEAEC’s business
development manager welcomed
the decision by Sunny Paradise
Hotel Ltd., saying “’The Monster’
is going to be a very popular event
if last year’s touring success of
‘The Beast’ is anything to go by.
We’re looking forward helping
make it a long, bouncy weekend to
remember.”
This year, The Monster dares
you to let loose your inner child
as the world’s biggest bounc